https://sheilagraphy.co SHEILA GUO Wed, 14 May 2025 13:11:10 +0000 https://sheilagraphy.co en https://sheilagraphy.co/Homepage Thu, 03 Nov 2022 21:14:58 +0000 SHEILA GUO https://sheilagraphy.co/Homepage https://sheilagraphy.co/Info Thu, 03 Nov 2022 21:14:58 +0000 SHEILA GUO https://sheilagraphy.co/Info Designing contexts where brands become culture. ︎ with my role as an Brand Experience Designer Translating brand DNA into sensorial experiences that bring communities together. Identity Design Brand ExperienceCurrently Dentsu Creative Previously&nbsp; Philips, UXUS, Total Design, McCann New York, Publicis North America, Wolff Olins, ofo and VICE Media. Clients AMUC, KLM, ING, Lime, Rabobank, TEDx, TÜV Nord Group, Verizon, Wahu, WeWork, Wikipedia, YumaPast collaborations on projects in cultural fields like food, fashion, performance art, human rights and etc. Clients Airbnb, Client Magazine, Gemeente Amsterdam, Lula Japan, Neo Amsterdammer, Preview Events What draws me to brands is the delicate balance they hold, like speculative characters in a larger story, between the intimate emotions they awaken in individuals and the wider ripples they create across culture and society. My approach to identity and experience design starts with strategic insight, moves through memory and expressions, then unfolds into systems and interactions that live beyond a single moment. By collaborating closely with brands and exploring multiple combinations of scenarios, I gain deeper insight into human behavior — how people feel, choose, remember, and connect.&nbsp;︎ <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/940dd919a027a2f2cf575b44a24cb5fea3e97f29b2338aa28bccdce13394673e/20_02_Shhh_Talk_-11-Large.jpeg" data-mid="205910289" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/940dd919a027a2f2cf575b44a24cb5fea3e97f29b2338aa28bccdce13394673e/20_02_Shhh_Talk_-11-Large.jpeg" /> ︎ with my role as a Cultural Producer Facilitating dialogues where cultures and futures are imagined, felt, and discussed. Content CurationEvent Production CurrentlyCo-Host @Breakfast Club Amsterdam&nbsp;’24 - Now Art Director @Futures &amp; Sustainability&nbsp;’25 - Now PreviouslyCo-Founder @Shhh&nbsp;’24-’25(A design and business community in Amsterdam) Photographer @Future Days ’26 Copenhagen Art Director @ADCOLOR ’19-’21 @First Round Conference ’18-’22@IxDA Conference ’23@AIGA New York ’19-’20@TypeThursday San Francisco ’19 Beyond nature, I draw inspiration from all walks of life. With the gift of a multicultural background, I believe in the power of collaboration and diverse thinking. After contributing to and attending numerous events, I co-founded Shhh - a creative community that aims to bridge design with business and initiates meaningful dialogues.From 2024, I host a monthly conversations at a local cafe to discuss all things culture.&nbsp;At Futures &amp; Sustainability, I make future thinking tangible and work on how conversations about the future are experienced. <img width="526" height="702" width_o="526" height_o="702" data-src="https://freight.cargo.site/t/original/i/678a041ca8141da8000d7cee410acfcc1b70c68ce0ed067f92f909cbc57a0f88/Sheila_MaunaLoa.jpg" data-mid="204407492" border="0" src="https://freight.cargo.site/w/526/i/678a041ca8141da8000d7cee410acfcc1b70c68ce0ed067f92f909cbc57a0f88/Sheila_MaunaLoa.jpg" /> Here’s my email and linkedin. If you are interested in having a breakfast, or discussing about a film,&nbsp; connect with me and let’s go. &nbsp; Website Carbon Calculator ︎︎︎ This web page is cleaner than 93% of web pages tested.About 0.07g of CO2 is produced every time someone visits this web page. https://sheilagraphy.co/9-5 Sat, 02 Mar 2024 19:14:24 +0000 SHEILA GUO https://sheilagraphy.co/9-5 Design with brands prioritizing sustainable development through creative positioning Unlock urban adventure with Lime View project&nbsp;︎︎︎ Brand Identity <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3345cf8713eface179c65626f51850a0ff63a978639fdfea603d078adab096a9/logo.001.jpeg.001.jpeg" data-mid="205929140" border="0" src="https://freight.cargo.site/w/1000/i/3345cf8713eface179c65626f51850a0ff63a978639fdfea603d078adab096a9/logo.001.jpeg.001.jpeg" /><img width="756" height="698" width_o="756" height_o="698" data-src="https://freight.cargo.site/t/original/i/f82ce87eb36aad20fada872f6de94fac53892fa61780ddab0acc663b080528e3/Screen-Shot-2020-02-13-at-2.59.30-PM.png" data-mid="250524128" border="0" src="https://freight.cargo.site/w/756/i/f82ce87eb36aad20fada872f6de94fac53892fa61780ddab0acc663b080528e3/Screen-Shot-2020-02-13-at-2.59.30-PM.png" /> <img width="1800" height="1157" width_o="1800" height_o="1157" data-src="https://freight.cargo.site/t/original/i/b4873cad9ac9b7e9ce053d115a570520f6b39779ebfe92c9486ea387665a2437/see-you-there-discovering-los-angeles-together-3.jpg" data-mid="250524127" border="0" src="https://freight.cargo.site/w/1000/i/b4873cad9ac9b7e9ce053d115a570520f6b39779ebfe92c9486ea387665a2437/see-you-there-discovering-los-angeles-together-3.jpg" /> <img width="430" height="236" width_o="430" height_o="236" data-src="https://freight.cargo.site/t/original/i/f0250c3ca5cbf17456d2a07fb9c256d55dab1b53b2941520a111589ba043c6c3/TC_Lime_sg.gif" data-mid="225953900" border="0" src="https://freight.cargo.site/w/430/i/f0250c3ca5cbf17456d2a07fb9c256d55dab1b53b2941520a111589ba043c6c3/TC_Lime_sg.gif" /> Experience secure connectivity in the skies with Verizon View project ︎︎︎ Campaign System DesignArt Direction <img width="1688" height="1292" width_o="1688" height_o="1292" data-src="https://freight.cargo.site/t/original/i/f87723a27535abae6ecb3466eefab046929069395b5b0971f1ae0aeb5a373d30/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_2.png" data-mid="250524151" border="0" src="https://freight.cargo.site/w/1000/i/f87723a27535abae6ecb3466eefab046929069395b5b0971f1ae0aeb5a373d30/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_2.png" /><img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/db03266d33b55b165b1894b9b127551fb15905cd0e13519f3d362c8ef3a0a29a/BUE_Penn_Station_Animation_AdobeExpress.gif" data-mid="225953681" border="0" src="https://freight.cargo.site/w/480/i/db03266d33b55b165b1894b9b127551fb15905cd0e13519f3d362c8ef3a0a29a/BUE_Penn_Station_Animation_AdobeExpress.gif" /> <img width="574" height="337" width_o="574" height_o="337" data-src="https://freight.cargo.site/t/original/i/efccd39dff0b0ebbf79ba4401440abb09bc96e87a2a647daf6787de297c1bd8d/01_VZ_B2B_AirspaceReady_B_Turbine_InSitu.gif" data-mid="205929275" border="0" src="https://freight.cargo.site/w/574/i/efccd39dff0b0ebbf79ba4401440abb09bc96e87a2a647daf6787de297c1bd8d/01_VZ_B2B_AirspaceReady_B_Turbine_InSitu.gif" /><img width="5168" height="3448" width_o="5168" height_o="3448" data-src="https://freight.cargo.site/t/original/i/a1305e5b0211871cc796c23365fff46555060d2ba3f79f1c95f610daba7e91f4/_DSC6369_V2.jpg" data-mid="250524150" border="0" src="https://freight.cargo.site/w/1000/i/a1305e5b0211871cc796c23365fff46555060d2ba3f79f1c95f610daba7e91f4/_DSC6369_V2.jpg" /> Infuse human touch to digital transformation with Yuma View project ︎︎︎ Brand Identity&nbsp; Digital Design &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20113b0fdb07670393706b74bf19765da6017f1f2986c862eb9074f34cb65a77/Yuma_Website_Mockup.jpg" data-mid="205929306" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/20113b0fdb07670393706b74bf19765da6017f1f2986c862eb9074f34cb65a77/Yuma_Website_Mockup.jpg" /> <img width="2500" height="1459" width_o="2500" height_o="1459" data-src="https://freight.cargo.site/t/original/i/739a4658dbdca80fddd423f78e32aa9da373ff2e89eab454fa49f8fa260246e0/Yuma_logo_Black-on-Offwhite.png" data-mid="250524157" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/739a4658dbdca80fddd423f78e32aa9da373ff2e89eab454fa49f8fa260246e0/Yuma_logo_Black-on-Offwhite.png" /><img width="3513" height="4391" width_o="3513" height_o="4391" data-src="https://freight.cargo.site/t/original/i/07d4e2105accfa983dadbb1d5bf5904eb8660f7cf552224f27e9f83849d9be58/stills_53297_luke-stackpoole.jpg" data-mid="250524156" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/07d4e2105accfa983dadbb1d5bf5904eb8660f7cf552224f27e9f83849d9be58/stills_53297_luke-stackpoole.jpg" /> Share the Care with Philips Avent View project ︎︎︎ Experience DesignCampaign System Design Art Direction Global Product Activation <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/35beb652c02c1f9911721a6d4faf34f4bd115fbc9a319953540279052e8f3c6e/Hands-free-Breast-Pump_Case_SG_.png" data-mid="250524167" border="0" src="https://freight.cargo.site/w/1000/i/35beb652c02c1f9911721a6d4faf34f4bd115fbc9a319953540279052e8f3c6e/Hands-free-Breast-Pump_Case_SG_.png" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/3642b8bf71d16fe513b7113b6e7984f2229c06365c28295b42805ee4a3580686/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_2A_RGB_16x9_V0.jpg" data-mid="250524168" border="0" src="https://freight.cargo.site/w/1000/i/3642b8bf71d16fe513b7113b6e7984f2229c06365c28295b42805ee4a3580686/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_2A_RGB_16x9_V0.jpg" /> <img width="1000" height="554" width_o="1000" height_o="554" data-src="https://freight.cargo.site/t/original/i/a0390b5be33a6a4a0dfaf27b48ba5017d11535d139ad98b80cfb1b0204bed339/Avent_Fitting_video.gif" data-mid="250519795" border="0" src="https://freight.cargo.site/w/1000/i/a0390b5be33a6a4a0dfaf27b48ba5017d11535d139ad98b80cfb1b0204bed339/Avent_Fitting_video.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/529c99e2372cd23d338d416f62ea6e1796e6f0ec2172d23f843ae8d052e8fdce/philips-avent-hands-free-borstkolf-3-min.jpeg" data-mid="250524177" border="0" src="https://freight.cargo.site/w/1000/i/529c99e2372cd23d338d416f62ea6e1796e6f0ec2172d23f843ae8d052e8fdce/philips-avent-hands-free-borstkolf-3-min.jpeg" /> Collect plastic for a cleaner ocean with Wahu View project ︎︎︎ Brand Identity Digital Design <img width="522" height="294" width_o="522" height_o="294" data-src="https://freight.cargo.site/t/original/i/4c6bba0751714cbe481fd51b6d888a18adf9a7d71fc2ae713cc9638198ea9fed/wahu-logo-animation-loop.gif" data-mid="205958783" border="0" src="https://freight.cargo.site/w/522/i/4c6bba0751714cbe481fd51b6d888a18adf9a7d71fc2ae713cc9638198ea9fed/wahu-logo-animation-loop.gif" /> <img width="530" height="298" width_o="530" height_o="298" data-src="https://freight.cargo.site/t/original/i/d5ada2bde59f8d8ad42c824eb2ad0c9130cbc7e086a970708401eb3df1829e4c/laptop-mockup.gif" data-mid="225953606" border="0" src="https://freight.cargo.site/w/530/i/d5ada2bde59f8d8ad42c824eb2ad0c9130cbc7e086a970708401eb3df1829e4c/laptop-mockup.gif" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a053657c945eb70653a759d7e024d9734e84449a1ff91957633f675f67e3ecd8/Wahu_Cargo_SG.jpeg" data-mid="205959695" border="0" src="https://freight.cargo.site/w/1000/i/a053657c945eb70653a759d7e024d9734e84449a1ff91957633f675f67e3ecd8/Wahu_Cargo_SG.jpeg" /> Connecting creativity with commerce with Shhh Community View project ︎︎︎ Brand Identity Event Curation Creative Production <img width="2160" height="3836" width_o="2160" height_o="3836" data-src="https://freight.cargo.site/t/original/i/474cd1088df6a7ea26881b8a555fdbf44a7cbb9d93bd04599db7fa5920ea81f8/2507_TransformativeExperience_EventPromo_9x16.png" data-mid="233540548" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/474cd1088df6a7ea26881b8a555fdbf44a7cbb9d93bd04599db7fa5920ea81f8/2507_TransformativeExperience_EventPromo_9x16.png" /><img width="390" height="390" width_o="390" height_o="390" data-src="https://freight.cargo.site/t/original/i/b711486cf83f5660b5bcc1374eb55bd1183bcddd851cf9a947a85db055e03090/shhh-pause.gif" data-mid="250524256" border="0" data-scale="65" src="https://freight.cargo.site/w/390/i/b711486cf83f5660b5bcc1374eb55bd1183bcddd851cf9a947a85db055e03090/shhh-pause.gif" /> <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/2c7e54749adb8711cc7ad721653b7265ae99ff09cda6a65c07cd6173b571d225/24_10_Dance-Doodle_1x1.png" data-mid="225954454" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2c7e54749adb8711cc7ad721653b7265ae99ff09cda6a65c07cd6173b571d225/24_10_Dance-Doodle_1x1.png" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/f658f93f3a6ea2511ed8cb9216b1ca5a7b6123f5a6584265a9016dd82fb5f814/20_02_Shhh_Talk_-14-Large.jpeg" data-mid="250524253" border="0" src="https://freight.cargo.site/w/1000/i/f658f93f3a6ea2511ed8cb9216b1ca5a7b6123f5a6584265a9016dd82fb5f814/20_02_Shhh_Talk_-14-Large.jpeg" /> More work samples on request&nbsp;︎︎︎ ︎ What else&nbsp; ︎︎︎︎︎︎︎︎︎ <img width="1920" height="1076" width_o="1920" height_o="1076" data-src="https://freight.cargo.site/t/original/i/7048d39e96267f175dbee978539027faa821da8667b96b752672abf2e7a489cf/stage.jpeg" data-mid="250524468" border="0" alt="2026 | Coming soon." data-caption="2026 | Coming soon." src="https://freight.cargo.site/w/1000/i/7048d39e96267f175dbee978539027faa821da8667b96b752672abf2e7a489cf/stage.jpeg" /> <img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/ac9bb90cfcce86810735cec7e68375b9bb952ad75366c75d98ef3efdec7832b9/inflight.jpg" data-mid="250525208" border="0" alt="2026 | Coming soon." data-caption="2026 | Coming soon." src="https://freight.cargo.site/w/800/i/ac9bb90cfcce86810735cec7e68375b9bb952ad75366c75d98ef3efdec7832b9/inflight.jpg" /> <img width="5472" height="3072" width_o="5472" height_o="3072" data-src="https://freight.cargo.site/t/original/i/ada156aed14b29757a723056deb3bdccf0df91879b24b40a3a5cf5cd7d1831f6/DC20_-09.jpg" data-mid="250528168" border="0" alt="2025 | Event collaterals for DC 20" data-caption="2025 | Event collaterals for DC 20" src="https://freight.cargo.site/w/1000/i/ada156aed14b29757a723056deb3bdccf0df91879b24b40a3a5cf5cd7d1831f6/DC20_-09.jpg" /> <img width="1128" height="1128" width_o="1128" height_o="1128" data-src="https://freight.cargo.site/t/original/i/d0709b1894569e549ed6496e9901831d51b54c7e865a0ed3adf7038aad64444c/for.jpeg" data-mid="250525229" border="0" alt="2025 | Brand identity and packaging system for New York based coffee brand Forchewn." data-caption="2025 | Brand identity and packaging system for New York based coffee brand Forchewn." src="https://freight.cargo.site/w/1000/i/d0709b1894569e549ed6496e9901831d51b54c7e865a0ed3adf7038aad64444c/for.jpeg" /> <img width="4000" height="5333" width_o="4000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/9f6b955e10de83c96f3624627c5cdd7c316721dcb28f64ea4e8ae229c12808b0/forchewn_sg.jpg" data-mid="225954291" border="0" src="https://freight.cargo.site/w/1000/i/9f6b955e10de83c96f3624627c5cdd7c316721dcb28f64ea4e8ae229c12808b0/forchewn_sg.jpg" /> <img width="432" height="543" width_o="432" height_o="543" data-src="https://freight.cargo.site/t/original/i/ee2bfa7cacaadb9180b33569f41a08017d074b73159f0cd43eb1e6f980dc2b1c/bcams_1411_promo.gif" data-mid="250528157" border="0" alt="2024-Now | Monthly posters for Breakfast Club Amsterdam." data-caption="2024-Now | Monthly posters for Breakfast Club Amsterdam." src="https://freight.cargo.site/w/432/i/ee2bfa7cacaadb9180b33569f41a08017d074b73159f0cd43eb1e6f980dc2b1c/bcams_1411_promo.gif" /> <img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/ff103ac93e3f616137bf6ecc94d202106d01a9223157d8a4ec063f4301a9bdb6/EA_TYPE-12.png" data-mid="250528175" border="0" alt="2025 | Brand identity for incense brand EDITIONS ALAYA" data-caption="2025 | Brand identity for incense brand EDITIONS ALAYA" src="https://freight.cargo.site/w/1000/i/ff103ac93e3f616137bf6ecc94d202106d01a9223157d8a4ec063f4301a9bdb6/EA_TYPE-12.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/108484586ecbf52173cf88ec9c1edc9492e1ab414dbe4720a32859338c5a0c5b/2_Indy.jpg" data-mid="250525376" border="0" alt="2024 | Visual system and event collaterals for event platform Futures &amp; Sustainability. View the website here&nbsp;︎︎︎" data-caption="2024 | Visual system and event collaterals for event platform Futures &amp; Sustainability. View the website here&nbsp;︎︎︎" src="https://freight.cargo.site/w/1000/i/108484586ecbf52173cf88ec9c1edc9492e1ab414dbe4720a32859338c5a0c5b/2_Indy.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/331d022d0fb1178c6f85d98113f302e8aa40b791ea3709d4db8fe6e8cf7996b3/Aegon_Typography_Specimen_Overview.png" data-mid="250528150" border="0" alt="2023 | Type spicemen for Aegon's typeface." data-caption="2023 | Type spicemen for Aegon's typeface." src="https://freight.cargo.site/w/1000/i/331d022d0fb1178c6f85d98113f302e8aa40b791ea3709d4db8fe6e8cf7996b3/Aegon_Typography_Specimen_Overview.png" /> <img width="1228" height="1818" width_o="1228" height_o="1818" data-src="https://freight.cargo.site/t/original/i/0d4be0b4a6ef5b4454250967e46b023f153cc21a5b482304e16d3abdd378ee94/A043312-R1-01-1A.JPG" data-mid="250525061" border="0" alt="2023 | Set design for Angela Blumen&rsquo;s photography series Encounter. The series was published by Lula Japan. View the series here ︎︎︎" data-caption="2023 | Set design for Angela Blumen’s photography series Encounter. The series was published by Lula Japan. View the series here ︎︎︎" src="https://freight.cargo.site/w/1000/i/0d4be0b4a6ef5b4454250967e46b023f153cc21a5b482304e16d3abdd378ee94/A043312-R1-01-1A.JPG" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/73c52e450af85199504b4d1d5ad160c6167e1a2137dcde6a0a782482fbb88cc7/NYE_Party-01.png" data-mid="250528099" border="0" alt="2023 | An NYE Invite" data-caption="2023 | An NYE Invite" src="https://freight.cargo.site/w/1000/i/73c52e450af85199504b4d1d5ad160c6167e1a2137dcde6a0a782482fbb88cc7/NYE_Party-01.png" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/497f7adf18b9ca776ccbaa46d62763f547246c8641383aa7baaa6954c572059c/29bday.JPG" data-mid="250528144" border="0" src="https://freight.cargo.site/w/1000/i/497f7adf18b9ca776ccbaa46d62763f547246c8641383aa7baaa6954c572059c/29bday.JPG" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3a90aae96b81510ddcb66bd48228fa68592cd3e49baedc17f64677fa055e45b2/Midautumn23.png" data-mid="225953655" border="0" alt="2023 | Flyer for Mid-Autumn Festival" data-caption="2023 | Flyer for Mid-Autumn Festival" src="https://freight.cargo.site/w/1000/i/3a90aae96b81510ddcb66bd48228fa68592cd3e49baedc17f64677fa055e45b2/Midautumn23.png" /> <img width="296" height="640" width_o="296" height_o="640" data-src="https://freight.cargo.site/t/original/i/ef1884e00adb7f304008b34d780561e5502491baba621caebd59789ea229c08b/AR_Bridge-2_Flip_480.gif" data-mid="250525158" border="0" alt="2022 | A web app and an AR game to engage Wikipedia&rsquo;s local communities. View the project here ︎︎︎" data-caption="2022 | A web app and an AR game to engage Wikipedia’s local communities. View the project here ︎︎︎" src="https://freight.cargo.site/w/296/i/ef1884e00adb7f304008b34d780561e5502491baba621caebd59789ea229c08b/AR_Bridge-2_Flip_480.gif" /> <img width="1332" height="1980" width_o="1332" height_o="1980" data-src="https://freight.cargo.site/t/original/i/2443b6d343c8e199349c429817da5846d6a0548b41b7f31a500deeced1a08821/vz_bue_animation_sg.gif" data-mid="225953595" border="0" alt="2022 | Verizon's Biggest Upgrade campaign" data-caption="2022 | Verizon's Biggest Upgrade campaign" src="https://freight.cargo.site/w/1000/i/2443b6d343c8e199349c429817da5846d6a0548b41b7f31a500deeced1a08821/vz_bue_animation_sg.gif" /> Discovery ︎︎︎Audit ︎︎︎ Insight ︎︎︎ Concept ︎︎︎System︎︎︎Production ︎︎︎Retrospective ︎︎︎Exploration︎︎︎ https://sheilagraphy.co/OOO Sat, 02 Mar 2024 19:14:48 +0000 SHEILA GUO https://sheilagraphy.co/OOO &nbsp;Dates ︎ We will meet in Amsterdam at Breakfast Club 14/08 @Uncommon Cafe Futures &amp; Sustainability 24/09 @Tolhuistuin Breakfast Club 10/09 @TBD Futures &amp; Sustainability 20/11 @Tolhuistuin Join us︎︎︎A monthly breakfast gathering in Amsterdam.Everyone's invited. Especially you. No RSVP. No agenda. No theme. No pitch. Just you and conversations.We meet every second Friday of the month. ︎︎︎Find one in your city here. &nbsp; <img width="435" height="576" width_o="435" height_o="576" data-src="https://freight.cargo.site/t/original/i/36a7e0b9d3173bf6cab544b9c28fa609d738078c1fb9ee1c10aa580d1579e087/bcams_0726.gif" data-mid="250520303" border="0" src="https://freight.cargo.site/w/435/i/36a7e0b9d3173bf6cab544b9c28fa609d738078c1fb9ee1c10aa580d1579e087/bcams_0726.gif" /> &nbsp; Read on︎︎︎A monthly newsletter I edited and curated for the design agency Total Design. The inspirations are still inspiring. ︎︎︎Read the past issues here <img width="1302" height="1050" width_o="1302" height_o="1050" data-src="https://freight.cargo.site/t/original/i/4f9d5b3752de84bf338317303cce3d2e4a65b8593d3049926e0cfc0de998c617/ADA_Thumb.png" data-mid="205903189" border="0" src="https://freight.cargo.site/w/1000/i/4f9d5b3752de84bf338317303cce3d2e4a65b8593d3049926e0cfc0de998c617/ADA_Thumb.png" /> &nbsp;LACQUER by Matteo Liberatore&nbsp; Listen to︎︎︎ Made this photograph for electronic musician Matteo Liberatore’s album “LACQUER”.At once twisted and trance-like, its eight pieces display a balancing act of dense distortion and mangled textures with razor-sharp precision. ︎︎︎Give a listen here.&nbsp; <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/ef78e09a47c1ad96847305f6f8346953e8e130405e040d115143fc8f7521c952/a2078246721_16.jpg" data-mid="250520316" border="0" src="https://freight.cargo.site/w/700/i/ef78e09a47c1ad96847305f6f8346953e8e130405e040d115143fc8f7521c952/a2078246721_16.jpg" /> Taste this︎︎︎T0ble of Neo Amsterdammer, analogous to the public sphere, links dialogues and connects entrepreneurs through creative dining experiences.Collaborating with Neo-Amsterdammer, NNNFair, and Framer Framed, I created the set design,&nbsp; photographed the food and the scenes, and designed the promotion visuals. ︎︎︎Taste more and view here. <img width="582" height="728" width_o="582" height_o="728" data-src="https://freight.cargo.site/t/original/i/5da0bcb76dfcb004dd6ec04ea0f0439cd40f5b26d56e8e15153511e2c027bbd5/T0BLE_001_SG.jpg" data-mid="206169225" border="0" src="https://freight.cargo.site/w/582/i/5da0bcb76dfcb004dd6ec04ea0f0439cd40f5b26d56e8e15153511e2c027bbd5/T0BLE_001_SG.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/55b23dc6da4f0ac04598435cbb94b8759590bbfbb7ad8564eb132a45bde1bc2b/T0BLE_002_SG.jpg" data-mid="206169226" border="0" src="https://freight.cargo.site/w/1000/i/55b23dc6da4f0ac04598435cbb94b8759590bbfbb7ad8564eb132a45bde1bc2b/T0BLE_002_SG.jpg" /> <img width="1558" height="1947" width_o="1558" height_o="1947" data-src="https://freight.cargo.site/t/original/i/6b2a18817fdfcee16e2c077c94550cd9fc7378f2d11bed717ad9ecb57f627a87/T0BLE_003_SG.jpg" data-mid="206169227" border="0" src="https://freight.cargo.site/w/1000/i/6b2a18817fdfcee16e2c077c94550cd9fc7378f2d11bed717ad9ecb57f627a87/T0BLE_003_SG.jpg" /> <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5ee07352b5c4ceb39493f292890dab8be310ac8b65a8d398ee60e34e89141aba/TNA-Fair.png" data-mid="205903166" border="0" src="https://freight.cargo.site/w/1000/i/5ee07352b5c4ceb39493f292890dab8be310ac8b65a8d398ee60e34e89141aba/TNA-Fair.png" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/f07ea7eda8c8a5fcfae65c97d82a7731fdf89eb60876379d80d39b575e5f4c5c/t0blena_promo_0608_-07_-_yang_wang.800x0.jpg" data-mid="205903197" border="0" src="https://freight.cargo.site/w/800/i/f07ea7eda8c8a5fcfae65c97d82a7731fdf89eb60876379d80d39b575e5f4c5c/t0blena_promo_0608_-07_-_yang_wang.800x0.jpg" /> Touch + Shop︎︎︎Groceries from the future. This is an interactive shopping experience we designed with the goal to acknowledge carbon footprint of daily food. We collaborated with&nbsp;Visual Methodologies at Hogeschool van Amsterdam and SensorsLab.&nbsp; ︎︎︎Take a tour<img width="864" height="576" width_o="864" height_o="576" data-src="https://freight.cargo.site/t/original/i/9fe167be6349fe40b12b2cc72607b8a215e5ddf5d0ff7811f6fae9c2766df3ce/add-to-bag.gif" data-mid="205909021" border="0" src="https://freight.cargo.site/w/864/i/9fe167be6349fe40b12b2cc72607b8a215e5ddf5d0ff7811f6fae9c2766df3ce/add-to-bag.gif" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/2fd8474cff916f5e07d50c5b8057031c9f2a6dcb827d2c646fd2702ce85e3cf1/FUR_G_SG_1.png" data-mid="205903198" border="0" src="https://freight.cargo.site/w/1000/i/2fd8474cff916f5e07d50c5b8057031c9f2a6dcb827d2c646fd2702ce85e3cf1/FUR_G_SG_1.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/7c93f094704a55c3e212a23a5ed286699c45848c3a372dfae57fda2189a5bf7a/FUR_G_SG_2.png" data-mid="205903199" border="0" src="https://freight.cargo.site/w/1000/i/7c93f094704a55c3e212a23a5ed286699c45848c3a372dfae57fda2189a5bf7a/FUR_G_SG_2.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/7a1c985dd9b193a6df19b80ed2d4884ef2e1d6e046ddd577f8a2bc367cf3d56d/FUR_M_SG_-05.png" data-mid="205903265" border="0" src="https://freight.cargo.site/w/1000/i/7a1c985dd9b193a6df19b80ed2d4884ef2e1d6e046ddd577f8a2bc367cf3d56d/FUR_M_SG_-05.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/8bac97a8b4aae3f09a8ab1556eba878cde11f16cdcc849ab54bff16729fb4a6d/FUR_M_SG_-06.png" data-mid="205903266" border="0" src="https://freight.cargo.site/w/1000/i/8bac97a8b4aae3f09a8ab1556eba878cde11f16cdcc849ab54bff16729fb4a6d/FUR_M_SG_-06.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/a12c4e463feacb8aa5d5ae1871736d3ec4c6f5c251d9601988e3236c69696389/FUR_E_SG_-03.png" data-mid="205903202" border="0" src="https://freight.cargo.site/w/1000/i/a12c4e463feacb8aa5d5ae1871736d3ec4c6f5c251d9601988e3236c69696389/FUR_E_SG_-03.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3af156a1c94bd879f73ace587fb7555221f7307d42a88bb39c8534a95f3e2dbb/FUR_E_SG_-04.png" data-mid="205903264" border="0" src="https://freight.cargo.site/w/1000/i/3af156a1c94bd879f73ace587fb7555221f7307d42a88bb39c8534a95f3e2dbb/FUR_E_SG_-04.png" /> Imagine this︎︎︎Could we transfer the feeling of hugging by a pool of water to seating area like a sofa? In this series, I’m exploring the duality and fluidity of product design with 3D visualization. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06e592e1109e7f7208e57495a946c4486c78ea1a9ed3041a4ee168b10781b833/Yuri_Light_Lightchallenge_Floriade_Landing.JPG" data-mid="205903195" border="0" src="https://freight.cargo.site/w/1000/i/06e592e1109e7f7208e57495a946c4486c78ea1a9ed3041a4ee168b10781b833/Yuri_Light_Lightchallenge_Floriade_Landing.JPG" /> Play in the dark︎︎︎Yuri Light, an&nbsp;interactive product designed with sustainable energy for Buikslotermeerplein. We collaborated with the Municipality of Amsterdam and created this design with natural sources. It was exhibited at Luna Light Festival in Leeuwarden and Floriade Expo 2022 in Almere. ︎︎︎Play and view this project here <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f4d80a52fb9021c0485d458f0c94225f1dec7bef748d1fbec7a37f4ed49273f5/Midweek-Moodboard-Week-1.jpg" data-mid="205903188" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/f4d80a52fb9021c0485d458f0c94225f1dec7bef748d1fbec7a37f4ed49273f5/Midweek-Moodboard-Week-1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/13434fc2d604a1635e31ad8b87534d1c300df64482005d7baea0384207bbc272/Midweek-Moodboard-Week-14.jpg" data-mid="205903164" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/13434fc2d604a1635e31ad8b87534d1c300df64482005d7baea0384207bbc272/Midweek-Moodboard-Week-14.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f8b93604773fe98d5bd56a1b9b965d0b8ef470836f03dfa46217a7398438201e/Midweek-Moodboard-Week-20.jpg" data-mid="205903203" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/f8b93604773fe98d5bd56a1b9b965d0b8ef470836f03dfa46217a7398438201e/Midweek-Moodboard-Week-20.jpg" /> Shut up, dream︎︎︎ I created this moodboard series to explore visual tactility. ︎︎︎More dreams here. <img width="5146" height="3431" width_o="5146" height_o="3431" data-src="https://freight.cargo.site/t/original/i/0afa35214b7592cd79e74afdfcf14ceee1246208f75819459444fca9dad2644a/am3.jpg" data-mid="205910077" border="0" src="https://freight.cargo.site/w/1000/i/0afa35214b7592cd79e74afdfcf14ceee1246208f75819459444fca9dad2644a/am3.jpg" /> https://sheilagraphy.co/Diawei-App Mon, 09 May 2022 22:33:51 +0000 SHEILA GUO https://sheilagraphy.co/Diawei-App <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5774149309d9bf1df4462c69bc235d3e903daeeb7cb3c181c8f9e00ee1964e3/Diawei_Landing-Image.jpeg" data-mid="151096700" border="0" src="https://freight.cargo.site/w/1000/i/e5774149309d9bf1df4462c69bc235d3e903daeeb7cb3c181c8f9e00ee1964e3/Diawei_Landing-Image.jpeg" /> DIAWEI APP&nbsp;︎Amsterdam UMC + SensorLab &nbsp; ︎ Diawei is a mobile application that helps newly diagnosed pre-teens/teens to learn documenting and analysing their carbohydrate intake more precisely and get advice on the intake of insulin amounts. ROLEUser ResearchUX DesignArt Direction TEAMBenjamin Priego Walter Project Manager + ResearcherMilena Schwill Visual DesignerFlavio Valcarce Chavez Product Designer TIME One month CHALLENGE Existed prototype The engineer team of SensorLab had created a prototype before. The goal is sharing data from this one with the app. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="977" height="618" width_o="977" height_o="618" data-src="https://freight.cargo.site/t/original/i/cd9298426dee0469f707f79cf22d6fb2ff9f384d49cbe13e77519b7883cbbfe9/impressie-smart-scale-diabetes93.jpg" data-mid="142157248" border="0" src="https://freight.cargo.site/w/977/i/cd9298426dee0469f707f79cf22d6fb2ff9f384d49cbe13e77519b7883cbbfe9/impressie-smart-scale-diabetes93.jpg" /> Consulting with experts We talked with experts in diabetes and obtained professional suggestions for content in the app. &nbsp; <img width="3660" height="2440" width_o="3660" height_o="2440" data-src="https://freight.cargo.site/t/original/i/83b91625652f9e1536edf83a3448bf3556761adfb78e7c980763f9de0e3ddfdb/DSC00490.jpeg" data-mid="142158439" border="0" src="https://freight.cargo.site/w/1000/i/83b91625652f9e1536edf83a3448bf3556761adfb78e7c980763f9de0e3ddfdb/DSC00490.jpeg" /> <img width="4032" height="2688" width_o="4032" height_o="2688" data-src="https://freight.cargo.site/t/original/i/13bc8ace2975653477d1e1ee938095dd290d89a20aa27c47934927b55b7b2274/IMG_4388.jpg" data-mid="142168667" border="0" src="https://freight.cargo.site/w/1000/i/13bc8ace2975653477d1e1ee938095dd290d89a20aa27c47934927b55b7b2274/IMG_4388.jpg" /> Persona building After literature review and user interview, we built three types of persona that would help us understand the needs of users. Then we picked insights, analysed each each and concluded into four core value that will influence further design decisions. &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43f82e48858aa5d37fa4badb6182c33d9dafdb2bb544ffeabf582a76e3575490/Persona-Analysis_Diabetes-App.jpeg" data-mid="150624923" border="0" src="https://freight.cargo.site/w/1000/i/43f82e48858aa5d37fa4badb6182c33d9dafdb2bb544ffeabf582a76e3575490/Persona-Analysis_Diabetes-App.jpeg" /> &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7209d2d014c1c98aeca98e7caa35e091218916e591f9538b2787d91a7186f82/Value-Analysis_Diabetes-App.jpeg" data-mid="150624918" border="0" src="https://freight.cargo.site/w/1000/i/c7209d2d014c1c98aeca98e7caa35e091218916e591f9538b2787d91a7186f82/Value-Analysis_Diabetes-App.jpeg" /> PRODUCTBuilding visual system Since the app’s a new product, we created an identity and a visual system for the interface. <img width="7334" height="4125" width_o="7334" height_o="4125" data-src="https://freight.cargo.site/t/original/i/4bce6b68bc5cdfb573246ff2cab572bac0b882fa0492f52b96d43761ee210091/Visual-System_Diabetes-App__Page_4.jpg" data-mid="142391015" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/4bce6b68bc5cdfb573246ff2cab572bac0b882fa0492f52b96d43761ee210091/Visual-System_Diabetes-App__Page_4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14c881357e175fc6810a7fde37074770cceb82b049c1700eeeebe79154ce5b66/Visual-System_Diabetes-App__Page_5.jpg" data-mid="142391016" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/14c881357e175fc6810a7fde37074770cceb82b049c1700eeeebe79154ce5b66/Visual-System_Diabetes-App__Page_5.jpg" /><img width="6580" height="3200" width_o="6580" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9450ec69cd6d6ccf0ab28ba095a81a2905ba258422ba83ebc0c8cf6eaf9c588c/Diawei_logo.png" data-mid="142389499" border="0" src="https://freight.cargo.site/w/1000/i/9450ec69cd6d6ccf0ab28ba095a81a2905ba258422ba83ebc0c8cf6eaf9c588c/Diawei_logo.png" /> <img width="1714" height="872" width_o="1714" height_o="872" data-src="https://freight.cargo.site/t/original/i/5997185e5759ee9ea68a1489f4b3a221a8758545c2697f492a69760c8ff12949/Visual-system.png" data-mid="142389673" border="0" src="https://freight.cargo.site/w/1000/i/5997185e5759ee9ea68a1489f4b3a221a8758545c2697f492a69760c8ff12949/Visual-system.png" /> Testing with audience We initially created paper wireframes and quickly understood people’s reactions.&nbsp; <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7458fdd0431935292a44e2a6a0395a1dd505f3c77c00f4ae3aa231b1b0cba32a/DSC00493.jpeg" data-mid="142391171" border="0" src="https://freight.cargo.site/w/1000/i/7458fdd0431935292a44e2a6a0395a1dd505f3c77c00f4ae3aa231b1b0cba32a/DSC00493.jpeg" /> <img width="5359" height="2985" width_o="5359" height_o="2985" data-src="https://freight.cargo.site/t/original/i/8b2a027936193d5ee4ecc89abb93d0dff3c1164ef5965da0a8a2e79308c3f149/Paige-testing.jpg" data-mid="142391181" border="0" src="https://freight.cargo.site/w/1000/i/8b2a027936193d5ee4ecc89abb93d0dff3c1164ef5965da0a8a2e79308c3f149/Paige-testing.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6a02fe3801fca96f0f9ae2ebfee2aea09958fa14158c5bfc54bc30b068f20b17/DSC00494.jpeg" data-mid="142391172" border="0" src="https://freight.cargo.site/w/1000/i/6a02fe3801fca96f0f9ae2ebfee2aea09958fa14158c5bfc54bc30b068f20b17/DSC00494.jpeg" /> Design interface with constant refinement We moved the design to digital and revised based on feedbacks from users and designers. <img width="5201" height="899" width_o="5201" height_o="899" data-src="https://freight.cargo.site/t/original/i/4e6f3920810bcb4cb7596eb20c2cda182c872ec68be4707b11ba2b8b8e2f8596/App-screen-combo.png" data-mid="142392286" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4e6f3920810bcb4cb7596eb20c2cda182c872ec68be4707b11ba2b8b8e2f8596/App-screen-combo.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e8012f3002d48117135b147706152ad97a65d3dfd33d71c4ea6ea99b032d8707/Diawei_AppUI_tile_s.png" data-mid="143123653" border="0" src="https://freight.cargo.site/w/1000/i/e8012f3002d48117135b147706152ad97a65d3dfd33d71c4ea6ea99b032d8707/Diawei_AppUI_tile_s.png" /> Refine the scaleThe engineer team updated the design and created a new version of scale. They are also integrating the app to this project. <img width="1142" height="864" width_o="1142" height_o="864" data-src="https://freight.cargo.site/t/original/i/8af67f6264a2524f403409f498eb0d7fdf3f9f2c58d3db13628138aea7ade2b1/New-Smart-Scale_2.png" data-mid="142392983" border="0" src="https://freight.cargo.site/w/1000/i/8af67f6264a2524f403409f498eb0d7fdf3f9f2c58d3db13628138aea7ade2b1/New-Smart-Scale_2.png" /> <img width="1142" height="864" width_o="1142" height_o="864" data-src="https://freight.cargo.site/t/original/i/ed13e2b30c06060140c5f03e0dce14f54540e7d4d874dce08cd0490e3a46d46a/New-Smart-Scale_4.png" data-mid="142392984" border="0" src="https://freight.cargo.site/w/1000/i/ed13e2b30c06060140c5f03e0dce14f54540e7d4d874dce08cd0490e3a46d46a/New-Smart-Scale_4.png" /> LAST ︎︎︎ BRIDGING AMS HOME ︎︎︎ NEXT ︎︎︎ GROCERIES FROM THE FUTURE https://sheilagraphy.co/Verizon-Airspace-Ready Thu, 03 Nov 2022 21:14:55 +0000 SHEILA GUO https://sheilagraphy.co/Verizon-Airspace-Ready AIRSPACE READYVerizon | Campaign Verizon's most reliable network connects everything from the ground to space. We took over the L'Enfant Plaza Station in Washington DC, next to the FAA (Federal Aviation Administration) building, with 120+ units. Over 1,000,000 commuters took a visual journey through the airspace. My RoleExperience DesignGraphic DesignMotion Direction Team Camilla Kristiansen Graham Clifford Emely Perez Joan Heo Animation CHRLX 01 Process Due to COVID, we couldn’t visit the station in person. So we decided to navigate through on Google Map’s street view and see the relationships between each units. By dividing the station into zones, it’s easier to craft a brand story for every commuter.&nbsp; <img width="324" height="216" width_o="324" height_o="216" data-src="https://freight.cargo.site/t/original/i/dc52eaec6df19ea7c03b077ac97a46107e5761fc138a48216bcdbadb4a3ccfb0/Google-map-exploration.gif" data-mid="157863971" border="0" src="https://freight.cargo.site/w/324/i/dc52eaec6df19ea7c03b077ac97a46107e5761fc138a48216bcdbadb4a3ccfb0/Google-map-exploration.gif" /> <img width="2248" height="1280" width_o="2248" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1a970a0f3c564991ec54faa736e63582f10a518e1df7ba8b9aed60658c65ff10/L-Enfant-Plaza-Station-Zones.png" data-mid="157863966" border="0" src="https://freight.cargo.site/w/1000/i/1a970a0f3c564991ec54faa736e63582f10a518e1df7ba8b9aed60658c65ff10/L-Enfant-Plaza-Station-Zones.png" /> <img width="1668" height="944" width_o="1668" height_o="944" data-src="https://freight.cargo.site/t/original/i/b7e053f83cd26a3e1b2a92ed49a935305d101b4e77b7d96b3780ac8ab374a46f/L-Enfant-Plaza-Station-Zones_4.png" data-mid="157863967" border="0" src="https://freight.cargo.site/w/1000/i/b7e053f83cd26a3e1b2a92ed49a935305d101b4e77b7d96b3780ac8ab374a46f/L-Enfant-Plaza-Station-Zones_4.png" /> <img width="1670" height="940" width_o="1670" height_o="940" data-src="https://freight.cargo.site/t/original/i/18a97894695937a629dfaaba718bdb24ddabb67f2eeb1175c8c299e144298416/Google-map_XD_1.png" data-mid="157863970" border="0" src="https://freight.cargo.site/w/1000/i/18a97894695937a629dfaaba718bdb24ddabb67f2eeb1175c8c299e144298416/Google-map_XD_1.png" /> Since it was unsafe to launch a photo shoot anywhere in the country during COVID, we repurposed stock images while adhering to the brand style for Verizon Business. <img width="4860" height="3726" width_o="4860" height_o="3726" data-src="https://freight.cargo.site/t/original/i/e2c7e37634db7fc608bb494c89860c300f57fc16da172ab4764eadfd62508146/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_4.jpg" data-mid="157914855" border="0" src="https://freight.cargo.site/w/1000/i/e2c7e37634db7fc608bb494c89860c300f57fc16da172ab4764eadfd62508146/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_4.jpg" /> <img width="7380" height="5658" width_o="7380" height_o="5658" data-src="https://freight.cargo.site/t/original/i/adbf7ba41ad832e1fc32c246578e5e778548ca1b0614a67b987447bb9f5363fd/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_8.jpg" data-mid="157914854" border="0" src="https://freight.cargo.site/w/1000/i/adbf7ba41ad832e1fc32c246578e5e778548ca1b0614a67b987447bb9f5363fd/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_8.jpg" /> <img width="4620" height="3542" width_o="4620" height_o="3542" data-src="https://freight.cargo.site/t/original/i/cf073678a4589f2f588958ea1cf09557b993e573e89216bdb507ad79adbf66cc/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_6.png" data-mid="157914853" border="0" src="https://freight.cargo.site/w/1000/i/cf073678a4589f2f588958ea1cf09557b993e573e89216bdb507ad79adbf66cc/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_6.png" /> <img width="1688" height="1292" width_o="1688" height_o="1292" data-src="https://freight.cargo.site/t/original/i/f87723a27535abae6ecb3466eefab046929069395b5b0971f1ae0aeb5a373d30/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_2.png" data-mid="157914852" border="0" src="https://freight.cargo.site/w/1000/i/f87723a27535abae6ecb3466eefab046929069395b5b0971f1ae0aeb5a373d30/FAA_2Sheets_60x46_BW_Photography_Campaign_ImageOnly_ALL_Page_2.png" /> 02 System Every one of the 120+ units will serve a purpose, such as explaining why Verizon is an excellent partner for future aviation or reinforcing branding. <img width="2294" height="1084" width_o="2294" height_o="1084" data-src="https://freight.cargo.site/t/original/i/8391289371696726d65c8c5fbcd61669d27725fc396386812524e3299b503ed6/FAA_Artwork_Layout.png" data-mid="157863968" border="0" src="https://freight.cargo.site/w/1000/i/8391289371696726d65c8c5fbcd61669d27725fc396386812524e3299b503ed6/FAA_Artwork_Layout.png" /> 03 Campaign We've given careful consideration to the placement of each unit ranging from static to motion graphics, taking into account walking direction, entrances and exits, and areas where commuters're more likely to be waiting than walking. <img width="4415" height="2945" width_o="4415" height_o="2945" data-src="https://freight.cargo.site/t/original/i/350776d059237f436960229113aa588002329c28130269c50ea6ff4056fca50d/_DSC6229.jpg" data-mid="157916654" border="0" src="https://freight.cargo.site/w/1000/i/350776d059237f436960229113aa588002329c28130269c50ea6ff4056fca50d/_DSC6229.jpg" /> <img width="5168" height="3448" width_o="5168" height_o="3448" data-src="https://freight.cargo.site/t/original/i/fbd98b5d619773a29990fae4a1e02335f30e7bbbb7ff3002f8304c2c52809e38/_DSC6328.jpg" data-mid="157916655" border="0" src="https://freight.cargo.site/w/1000/i/fbd98b5d619773a29990fae4a1e02335f30e7bbbb7ff3002f8304c2c52809e38/_DSC6328.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1ba528f7f06e7c43a732117a1490e0b7b20f708c561db2877f1a8c8ea44e8b8f/_DSC6555_small.jpg" data-mid="157916664" border="0" src="https://freight.cargo.site/w/1000/i/1ba528f7f06e7c43a732117a1490e0b7b20f708c561db2877f1a8c8ea44e8b8f/_DSC6555_small.jpg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/7e1f71797644d35c383e70776cfb041578deff2eaea57cad5e46ef5a7cf652c1/FAA_Platform-LED-Animation_720p_1.gif" data-mid="157916669" border="0" src="https://freight.cargo.site/w/640/i/7e1f71797644d35c383e70776cfb041578deff2eaea57cad5e46ef5a7cf652c1/FAA_Platform-LED-Animation_720p_1.gif" /> <img width="5168" height="3448" width_o="5168" height_o="3448" data-src="https://freight.cargo.site/t/original/i/a1305e5b0211871cc796c23365fff46555060d2ba3f79f1c95f610daba7e91f4/_DSC6369_V2.jpg" data-mid="157916668" border="0" src="https://freight.cargo.site/w/1000/i/a1305e5b0211871cc796c23365fff46555060d2ba3f79f1c95f610daba7e91f4/_DSC6369_V2.jpg" /> <img width="4949" height="3389" width_o="4949" height_o="3389" data-src="https://freight.cargo.site/t/original/i/3973251b8217092799203b57200a74d971e333416886811b286c7462fc47abb6/_DSC6174.jpg" data-mid="157916671" border="0" src="https://freight.cargo.site/w/1000/i/3973251b8217092799203b57200a74d971e333416886811b286c7462fc47abb6/_DSC6174.jpg" /> More&nbsp;︎︎︎ https://sheilagraphy.co/Philips-Share-the-Care Wed, 14 May 2025 13:11:10 +0000 SHEILA GUO https://sheilagraphy.co/Philips-Share-the-Care Share the CarePhilips Avent | Product Launch 85% of moms want a hands-free pump that doesn’t compromise on comfort or power. With Philips Avent, we’re launching a next-generation breast pump that delivers both high efficiency and exceptional comfort. Working alongside a cross-functional team and our external partners, I contributed to the customer journey design, packaging, 360° campaign, e-commerce touchpoints, and experience measurement. The work was also consolidated into a toolkit to support implementation across global markets. With this product, we continue to encourage partners, family members, and the wider support network to step in. It’s freeing up time for moms to prioritize their own needs. My RoleExperience Design Art DirectionGraphic Design Digital Design TeamMitchell Shernoff Kris Frank Jeannette Weber Cassia Giancola Chantal Hazelaar Josine Brokken ProductionWenneker Lukkien LePub-Publicis 01 Product design Compared to existing breast pumps on the market, our advantage lies in three areas: A more powerful motor unit; Skin-friendly silicone materials for maximum comfort; Transparent design elements for peace of mind <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/eacc04bb737fa0c60041f34601f3f0addb3610a71332e8c5032b4000b4b42403/Hands-free-Breast-Pump_Case_SG_Render_Cup.gif" data-mid="233188872" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/eacc04bb737fa0c60041f34601f3f0addb3610a71332e8c5032b4000b4b42403/Hands-free-Breast-Pump_Case_SG_Render_Cup.gif" /><img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/35beb652c02c1f9911721a6d4faf34f4bd115fbc9a319953540279052e8f3c6e/Hands-free-Breast-Pump_Case_SG_.png" data-mid="233188873" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/35beb652c02c1f9911721a6d4faf34f4bd115fbc9a319953540279052e8f3c6e/Hands-free-Breast-Pump_Case_SG_.png" /> <img width="3131" height="1968" width_o="3131" height_o="1968" data-src="https://freight.cargo.site/t/original/i/8332b9cbebf9c48b89c909d80b56e3edee902b6abd81f9daf3ceb2a01df7efd7/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_4_RGB_16x9_V0.jpg" data-mid="233188915" border="0" src="https://freight.cargo.site/w/1000/i/8332b9cbebf9c48b89c909d80b56e3edee902b6abd81f9daf3ceb2a01df7efd7/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_4_RGB_16x9_V0.jpg" /><img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/dd67efea11e0c9b9c3e870623aa5f2ebd27adda9ddd2695062fe935e8169c76b/Hands-Free-Electric-BPump_CO_APS_8_SCF547-11_Exploded_Group_2_RGB_4x5_V0-Large.png" data-mid="233188916" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/dd67efea11e0c9b9c3e870623aa5f2ebd27adda9ddd2695062fe935e8169c76b/Hands-Free-Electric-BPump_CO_APS_8_SCF547-11_Exploded_Group_2_RGB_4x5_V0-Large.png" /> <img width="977" height="1047" width_o="977" height_o="1047" data-src="https://freight.cargo.site/t/original/i/f45364f749eb2e75d2e301fe618d0530509ad7257571276b0ecbc8a2da742f5d/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_6_RGB_16x9_V1.jpeg" data-mid="233189007" border="0" src="https://freight.cargo.site/w/977/i/f45364f749eb2e75d2e301fe618d0530509ad7257571276b0ecbc8a2da742f5d/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_6_RGB_16x9_V1.jpeg" /> <img width="792" height="1024" width_o="792" height_o="1024" data-src="https://freight.cargo.site/t/original/i/282d643fc820c177deb7c2129b56a4216d696eaa97ea36006420f8872b9652e0/Hands-free-Breast-Pump_Case_SG_Render_Parts.gif" data-mid="233189009" border="0" src="https://freight.cargo.site/w/792/i/282d643fc820c177deb7c2129b56a4216d696eaa97ea36006420f8872b9652e0/Hands-free-Breast-Pump_Case_SG_Render_Parts.gif" /> 02 Packaging Together with our trusted partner Point 6 UK, we developed a packaging system tailored for global markets. In addition to a well-considered messaging hierarchy, we created technical icons and partnered with production house Lukkien for a dedicated photo shoot. Each pump pack includes a nipple sizing card to help moms measure correctly and ensure maximum comfort. <img width="2158" height="1024" width_o="2158" height_o="1024" data-src="https://freight.cargo.site/t/original/i/549bdd791dbc95fcbc86d0a7928e32c61f8c79c1310b9c3b822332f48442a23f/Hands-free-Breast-Pump_Case_SG_Pack.png" data-mid="233189041" border="0" src="https://freight.cargo.site/w/1000/i/549bdd791dbc95fcbc86d0a7928e32c61f8c79c1310b9c3b822332f48442a23f/Hands-free-Breast-Pump_Case_SG_Pack.png" /> <img width="2158" height="1024" width_o="2158" height_o="1024" data-src="https://freight.cargo.site/t/original/i/124d2bd0aeeb1eac28ef94b510ed2ae59fb4320cd8267e10a0dafd9abc730710/Hands-free-Breast-Pump_Case_SG_Pack_2.png" data-mid="233189043" border="0" src="https://freight.cargo.site/w/1000/i/124d2bd0aeeb1eac28ef94b510ed2ae59fb4320cd8267e10a0dafd9abc730710/Hands-free-Breast-Pump_Case_SG_Pack_2.png" /> 03 Photography and videography Soft, emotional, and honest. The photo and video direction aligns with our brand principles while emphasizing the core benefits of the product. We collaborated with Wenneker to bring this vision to life. We produced campaign key visuals, educational videos, product advertising, and premium product imagery. <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/67e959c4b3693392ae76c3115a52c9a16f4f983d53c9bf900b4b27a63a24dd42/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_8_RGB_16x9_V0.jpg" data-mid="233189044" border="0" src="https://freight.cargo.site/w/1000/i/67e959c4b3693392ae76c3115a52c9a16f4f983d53c9bf900b4b27a63a24dd42/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_8_RGB_16x9_V0.jpg" /> <img width="1699" height="1966" width_o="1699" height_o="1966" data-src="https://freight.cargo.site/t/original/i/da05df264aefb4c3238a2a1a5382811b48440420507f6e5ca86e023e1e48a6fa/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_5_RGB_16x9_V0-copy.jpg" data-mid="233189047" border="0" src="https://freight.cargo.site/w/1000/i/da05df264aefb4c3238a2a1a5382811b48440420507f6e5ca86e023e1e48a6fa/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_5_RGB_16x9_V0-copy.jpg" /> <img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/9aff6bbd97ad96e71c7c545cf774ad00e5d7415d680138fbff6675ed935152bc/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_12_RGB_16x9_V0.jpg" data-mid="233189064" border="0" src="https://freight.cargo.site/w/1000/i/9aff6bbd97ad96e71c7c545cf774ad00e5d7415d680138fbff6675ed935152bc/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_12_RGB_16x9_V0.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/3642b8bf71d16fe513b7113b6e7984f2229c06365c28295b42805ee4a3580686/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_2A_RGB_16x9_V0.jpg" data-mid="233189061" border="0" src="https://freight.cargo.site/w/1000/i/3642b8bf71d16fe513b7113b6e7984f2229c06365c28295b42805ee4a3580686/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_2A_RGB_16x9_V0.jpg" /> <img width="1190" height="1482" width_o="1190" height_o="1482" data-src="https://freight.cargo.site/t/original/i/6e6fd357adce8838fc86909ced3d175753de3fff52407e0b934359184c0c6ba9/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_1_RGB_16x9_V1.png" data-mid="233189063" border="0" src="https://freight.cargo.site/w/1000/i/6e6fd357adce8838fc86909ced3d175753de3fff52407e0b934359184c0c6ba9/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_1_RGB_16x9_V1.png" /> We built a 360° campaign inspired by our brand promise: “Share the Care.” Here’s one of the videos and visual assets created for e-commerce platforms such as Amazon and bol.com.&nbsp; More videos from the campaign - Fitting&nbsp; |&nbsp; &nbsp;Comfort&nbsp; | &nbsp; <img width="1162" height="1008" width_o="1162" height_o="1008" data-src="https://freight.cargo.site/t/original/i/914e5a9b25a60c6ea66fbae4ec0d71f84d84ecb2d67d1eb0a0b76a6dc905b06a/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_6_RGB_16x9_2-2.jpeg" data-mid="233189094" border="0" src="https://freight.cargo.site/w/1000/i/914e5a9b25a60c6ea66fbae4ec0d71f84d84ecb2d67d1eb0a0b76a6dc905b06a/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_6_RGB_16x9_2-2.jpeg" /> <img width="1512" height="1508" width_o="1512" height_o="1508" data-src="https://freight.cargo.site/t/original/i/05712e13999b2f4fb550b4c2eb6fc5e267627291f1a57c0bf498fdb80c1d528b/Hands-free-Breast-Pump_Case_SG_AMZ_3.png" data-mid="233189096" border="0" src="https://freight.cargo.site/w/1000/i/05712e13999b2f4fb550b4c2eb6fc5e267627291f1a57c0bf498fdb80c1d528b/Hands-free-Breast-Pump_Case_SG_AMZ_3.png" /> 04 Nipple Sizing Journey Since the pump comes in multiple sizes, helping moms find the right fit is essential for a truly comfortable experience. Although including a nipple-sizing card in the packaging was helpful, we found that moms feel more confident and supported when they know their size before purchase. <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/cf516a35d86a04c13ca0d7802d2c96f591c3266eb874ead4dc11f6fb06fb71ef/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_9_RGB_16x9_V0.jpg" data-mid="233189127" border="0" src="https://freight.cargo.site/w/1000/i/cf516a35d86a04c13ca0d7802d2c96f591c3266eb874ead4dc11f6fb06fb71ef/Hands-free-electric-breast-pump_CO_FIM__SCF531_FIM_9_RGB_16x9_V0.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/a6c5cf787816a026d6be26fd14d3e1bc69758c3c173eb655d3950802fded8038/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_11_RGB_16x9_V0.jpg" data-mid="233189128" border="0" src="https://freight.cargo.site/w/1000/i/a6c5cf787816a026d6be26fd14d3e1bc69758c3c173eb655d3950802fded8038/Hands-free-electric-breast-pump_CO_FIM__SCF532_FIM_11_RGB_16x9_V0.jpg" /> After identifying this need, we mapped out a dedicated micro-journey focused on size measurement. We prototyped several solutions, conducted rounds of user testing, and worked with our digital development team to create an online sizing tool that supports moms early in their journey. It’s been rewarding to see the product receive strong reviews across platforms. We also developed a measurement matrix to evaluate both the sizing experience and overall customer experience for this product. <img width="762" height="1536" width_o="762" height_o="1536" data-src="https://freight.cargo.site/t/original/i/2418b3ffdb9566a155af8a3d32c2a9a510f928260e4ca58694b9c5b8a4fc14db/Hands-free-Breast-Pump_Case_SG_NS_Guide_Mobile.gif" data-mid="233189160" border="0" src="https://freight.cargo.site/w/762/i/2418b3ffdb9566a155af8a3d32c2a9a510f928260e4ca58694b9c5b8a4fc14db/Hands-free-Breast-Pump_Case_SG_NS_Guide_Mobile.gif" /> <img width="2438" height="1124" width_o="2438" height_o="1124" data-src="https://freight.cargo.site/t/original/i/51cce1cee03617646c975c678435258e08824a41c9812c7dacb525f2b26a5a24/Hands-free-Breast-Pump_Case_SG_NS_Figma_WIP.png" data-mid="233189154" border="0" src="https://freight.cargo.site/w/1000/i/51cce1cee03617646c975c678435258e08824a41c9812c7dacb525f2b26a5a24/Hands-free-Breast-Pump_Case_SG_NS_Figma_WIP.png" /> <img width="2196" height="1120" width_o="2196" height_o="1120" data-src="https://freight.cargo.site/t/original/i/bf59d3606149c01799c920c68aa310e08e77e9e8164e8ce401db23602331c53e/Hands-free-Breast-Pump_Case_SG_NS_Entrance.png" data-mid="233189474" border="0" src="https://freight.cargo.site/w/1000/i/bf59d3606149c01799c920c68aa310e08e77e9e8164e8ce401db23602331c53e/Hands-free-Breast-Pump_Case_SG_NS_Entrance.png" /> 05 CGI - Efficiency pumping Currently in development - releasing soon. &nbsp;&nbsp; <img width="2868" height="1572" width_o="2868" height_o="1572" data-src="https://freight.cargo.site/t/original/i/58a0f89bf588ded620656a672eed8e652a520acf0a10a961a41994fd9c9e3eaf/Hands-free-Breast-Pump_Case_SG_CGI_001.gif" data-mid="233191225" border="0" src="https://freight.cargo.site/w/1000/i/58a0f89bf588ded620656a672eed8e652a520acf0a10a961a41994fd9c9e3eaf/Hands-free-Breast-Pump_Case_SG_CGI_001.gif" /> <img width="2868" height="1572" width_o="2868" height_o="1572" data-src="https://freight.cargo.site/t/original/i/2a9c2892d35de0b6d17c083812e6fe356f9f96e9c3af859ac8625a1a2dbeb0e5/Hands-free-Breast-Pump_Case_SG_CGI_002.gif" data-mid="233191452" border="0" src="https://freight.cargo.site/w/1000/i/2a9c2892d35de0b6d17c083812e6fe356f9f96e9c3af859ac8625a1a2dbeb0e5/Hands-free-Breast-Pump_Case_SG_CGI_002.gif" /> <img width="2868" height="1572" width_o="2868" height_o="1572" data-src="https://freight.cargo.site/t/original/i/299e9cc4e1ffb84089176b43abcd291ab1b04a42cfe398b849397dc864105940/Hands-free-Breast-Pump_Case_SG_CGI_003.gif" data-mid="233191477" border="0" src="https://freight.cargo.site/w/1000/i/299e9cc4e1ffb84089176b43abcd291ab1b04a42cfe398b849397dc864105940/Hands-free-Breast-Pump_Case_SG_CGI_003.gif" /> More&nbsp;︎︎︎ https://sheilagraphy.co/Lime-Unlock-Life Tue, 05 Nov 2019 22:19:38 +0000 SHEILA GUO https://sheilagraphy.co/Lime-Unlock-Life UNLOCK LIFE Lime&nbsp;| Rebranding After changing their brand name from “Lime Bike” to “Lime”, Lime is looking for a brand revamp that excites grassroots people to explore their communities and cities freely. Working with the strategy and design teams at Wolff Olins, we helped Lime define their promises, identified topics they would like to be involved and content they are going to bring to their users. My Role Graphic Design Design TeamForest Young Taylor Simpson ProductionAnonymous Content 01 Past Brand Style <img width="2050" height="1088" width_o="2050" height_o="1088" data-src="https://freight.cargo.site/t/original/i/fa1a051e930b952d7c840bdcea844bcb730558e5bcd51aef7ef01832170807e1/app-store.png" data-mid="60822121" border="0" src="https://freight.cargo.site/w/1000/i/fa1a051e930b952d7c840bdcea844bcb730558e5bcd51aef7ef01832170807e1/app-store.png" /> 02 New LogoKeep the legacy of Lime’s logo mark (both a wheel and a fruit) and transform the logo type with the essence of mobility <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88a72658172f1d4a27a647f5c2db191e5edfb9d49789a14a442b0b1224dc1483/lime_pre-meeting_3a_ts.001.jpeg" data-mid="60832275" border="0" src="https://freight.cargo.site/w/1000/i/88a72658172f1d4a27a647f5c2db191e5edfb9d49789a14a442b0b1224dc1483/lime_pre-meeting_3a_ts.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2372b572e0f73ae6f7c09bcc0f71fc404ca0f264ef8d6680812094b804e7a0d/lime_pre-meeting_3a_ts.002.jpeg" data-mid="60832281" border="0" src="https://freight.cargo.site/w/1000/i/b2372b572e0f73ae6f7c09bcc0f71fc404ca0f264ef8d6680812094b804e7a0d/lime_pre-meeting_3a_ts.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/321579d3692889f2e197c5bc1a8a3aec5d7dfb74a30976e48301420a53a1fdff/lime_pre-meeting_3a_ts.019.jpeg" data-mid="60832381" border="0" src="https://freight.cargo.site/w/1000/i/321579d3692889f2e197c5bc1a8a3aec5d7dfb74a30976e48301420a53a1fdff/lime_pre-meeting_3a_ts.019.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62d9f75a4c7e540bcefeb28940bc03034eb634549226969dcd9e5aac0f51302d/lime_pre-meeting_3a_ts.009.jpeg" data-mid="60832305" border="0" src="https://freight.cargo.site/w/1000/i/62d9f75a4c7e540bcefeb28940bc03034eb634549226969dcd9e5aac0f51302d/lime_pre-meeting_3a_ts.009.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/066e4cca424b2f79a4ec2dacffe496643b4ccc36bcf257f31b44bdc53ed18fef/lime_pre-meeting_3a_ts.018.jpeg" data-mid="60832354" border="0" src="https://freight.cargo.site/w/1000/i/066e4cca424b2f79a4ec2dacffe496643b4ccc36bcf257f31b44bdc53ed18fef/lime_pre-meeting_3a_ts.018.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/231db22841af0dc4c1b3bc30aae158104ff1bd1a33ecd5f79894c6c595e34531/lime_pre-meeting_3a_ts.005.jpeg" data-mid="60833211" border="0" src="https://freight.cargo.site/w/1000/i/231db22841af0dc4c1b3bc30aae158104ff1bd1a33ecd5f79894c6c595e34531/lime_pre-meeting_3a_ts.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d04d01361c731f3a60011458e9ba5a9a74116ec62a43d06e18ed8ebb92c11bd3/lime_pre-meeting_3a_ts.024.jpeg" data-mid="60833129" border="0" src="https://freight.cargo.site/w/1000/i/d04d01361c731f3a60011458e9ba5a9a74116ec62a43d06e18ed8ebb92c11bd3/lime_pre-meeting_3a_ts.024.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5abdcac0c003985d35cc2022e4a9188fbb4b38568bbe7d32385756db11c978e6/lime_pre-meeting_3a_ts.007.jpeg" data-mid="60833257" border="0" src="https://freight.cargo.site/w/1000/i/5abdcac0c003985d35cc2022e4a9188fbb4b38568bbe7d32385756db11c978e6/lime_pre-meeting_3a_ts.007.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7891a2afd3cc0da5744e8868ad13cb31693f6e52862db7275d1f681c866f3626/lime_pre-meeting_3a_ts.023.jpeg" data-mid="60833258" border="0" src="https://freight.cargo.site/w/1000/i/7891a2afd3cc0da5744e8868ad13cb31693f6e52862db7275d1f681c866f3626/lime_pre-meeting_3a_ts.023.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3345cf8713eface179c65626f51850a0ff63a978639fdfea603d078adab096a9/logo.001.jpeg.001.jpeg" data-mid="60833446" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3345cf8713eface179c65626f51850a0ff63a978639fdfea603d078adab096a9/logo.001.jpeg.001.jpeg" /> 03 Digital TouchpointsAs we are talking to ordinary people and intenting to give out as much creative freedom as possible, the design strategy is implementing open sources rather than customizing every element in the brand identity.Typeface -&nbsp;Poppins and&nbsp;Plex <img width="2610" height="830" width_o="2610" height_o="830" data-src="https://freight.cargo.site/t/original/i/d37a814b054b4598ed85d88e1fd7f0ce812581700458c3baf49596d2adf0f262/Screen-Shot-2020-02-11-at-10.37.46-AM.png" data-mid="61023174" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d37a814b054b4598ed85d88e1fd7f0ce812581700458c3baf49596d2adf0f262/Screen-Shot-2020-02-11-at-10.37.46-AM.png" /><img width="1032" height="1912" width_o="1032" height_o="1912" data-src="https://freight.cargo.site/t/original/i/650f144e684e1f0ee3d4a437bd328f99a2d8f21cddbdca9388140a8ac67d2a16/twitter.png" data-mid="61030689" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/650f144e684e1f0ee3d4a437bd328f99a2d8f21cddbdca9388140a8ac67d2a16/twitter.png" /> <img width="1032" height="1912" width_o="1032" height_o="1912" data-src="https://freight.cargo.site/t/original/i/650f144e684e1f0ee3d4a437bd328f99a2d8f21cddbdca9388140a8ac67d2a16/twitter.png" data-mid="61030689" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/650f144e684e1f0ee3d4a437bd328f99a2d8f21cddbdca9388140a8ac67d2a16/twitter.png" /><img width="990" height="1855" width_o="990" height_o="1855" data-src="https://freight.cargo.site/t/original/i/2f93997d5cdad8dfe85389f758eeeb6c0bea8bd71ee2e300a8155e38e561eab8/ig-story.png" data-mid="61030691" border="0" data-scale="22" src="https://freight.cargo.site/w/990/i/2f93997d5cdad8dfe85389f758eeeb6c0bea8bd71ee2e300a8155e38e561eab8/ig-story.png" /> 04 Branded ContentCollaborating with production company Anonymous, Lime launched its new brand with fresh photography and film depicting everyday city life. &nbsp; <img width="1086" height="612" width_o="1086" height_o="612" data-src="https://freight.cargo.site/t/original/i/c137ef1a2515e8ccaf2cd60893840384763c8b97ab7d21bf1ee2d306ab08fac9/Screen-Shot-2020-02-13-at-2.58.43-PM.png" data-mid="61032745" border="0" src="https://freight.cargo.site/w/1000/i/c137ef1a2515e8ccaf2cd60893840384763c8b97ab7d21bf1ee2d306ab08fac9/Screen-Shot-2020-02-13-at-2.58.43-PM.png" /> <img width="754" height="698" width_o="754" height_o="698" data-src="https://freight.cargo.site/t/original/i/0bdf6ce39a1d8e38742d7a1a7cba0a0e66b65dfa8b60e6131506e0271a869012/Screen-Shot-2020-02-13-at-2.59.17-PM.png" data-mid="61032747" border="0" src="https://freight.cargo.site/w/754/i/0bdf6ce39a1d8e38742d7a1a7cba0a0e66b65dfa8b60e6131506e0271a869012/Screen-Shot-2020-02-13-at-2.59.17-PM.png" /> <img width="756" height="698" width_o="756" height_o="698" data-src="https://freight.cargo.site/t/original/i/849acf257811abd0c9701870947adcc0e748dc41258da067ba4f8f88499c775d/Screen-Shot-2020-02-13-at-2.59.30-PM.png" data-mid="61032748" border="0" src="https://freight.cargo.site/w/756/i/849acf257811abd0c9701870947adcc0e748dc41258da067ba4f8f88499c775d/Screen-Shot-2020-02-13-at-2.59.30-PM.png" /> <img width="900" height="828" width_o="900" height_o="828" data-src="https://freight.cargo.site/t/original/i/a1e27fe6ec0e740b08e1fdf9e9b24ca4d7a7319061ba3780b237ecfb6d887027/Screen-Shot-2020-02-13-at-2.58.59-PM.png" data-mid="61032746" border="0" src="https://freight.cargo.site/w/900/i/a1e27fe6ec0e740b08e1fdf9e9b24ca4d7a7319061ba3780b237ecfb6d887027/Screen-Shot-2020-02-13-at-2.58.59-PM.png" /> <img width="814" height="1010" width_o="814" height_o="1010" data-src="https://freight.cargo.site/t/original/i/419eb71b5967af22e1187bde7b542a96a41245711baf44377152a0cc7d1a841c/Screen-Shot-2020-02-13-at-2.58.33-PM.png" data-mid="61032744" border="0" src="https://freight.cargo.site/w/814/i/419eb71b5967af22e1187bde7b542a96a41245711baf44377152a0cc7d1a841c/Screen-Shot-2020-02-13-at-2.58.33-PM.png" /> 05 Lime GreenInspired from their previous branding and bike lanes around cities, Lime is owning the bright green for communicating their contribution to sustainable micro-mobility.Image source: NACTO, li.me <img width="1537" height="1537" width_o="1537" height_o="1537" data-src="https://freight.cargo.site/t/original/i/b40153adab4d1b2247c4c407b81b2c7c4413954e35ba1a9dfa0428c2bdb2e0bd/green.jpg" data-mid="61032533" border="0" src="https://freight.cargo.site/w/1000/i/b40153adab4d1b2247c4c407b81b2c7c4413954e35ba1a9dfa0428c2bdb2e0bd/green.jpg" /> <img width="2112" height="2816" width_o="2112" height_o="2816" data-src="https://freight.cargo.site/t/original/i/50c3d30ba2a51df850aac5f821db2601900c6333d8337f1bd642fd46ea6db63b/south-st-bike-lanes-epoxy-paint-mark-kocent.jpg" data-mid="61031398" border="0" src="https://freight.cargo.site/w/1000/i/50c3d30ba2a51df850aac5f821db2601900c6333d8337f1bd642fd46ea6db63b/south-st-bike-lanes-epoxy-paint-mark-kocent.jpg" /> <img width="1800" height="1157" width_o="1800" height_o="1157" data-src="https://freight.cargo.site/t/original/i/b4873cad9ac9b7e9ce053d115a570520f6b39779ebfe92c9486ea387665a2437/see-you-there-discovering-los-angeles-together-3.jpg" data-mid="61031467" border="0" src="https://freight.cargo.site/w/1000/i/b4873cad9ac9b7e9ce053d115a570520f6b39779ebfe92c9486ea387665a2437/see-you-there-discovering-los-angeles-together-3.jpg" /> More ︎︎︎ https://sheilagraphy.co/Yuma-Digital-Transformation Tue, 05 Mar 2024 22:56:36 +0000 SHEILA GUO https://sheilagraphy.co/Yuma-Digital-Transformation DIGITAL TRANSFORMATION WITH A HUMAN TOUCH Yuma&nbsp;| Branding With a mission of creating digital transformations that genuinely resonate with people, Yuma is a business group with four companies in the Benelux. The identity is inspired by the fluidity of transformations and the warmth of human touch. My Role Brand Design Web Design Design TeamAlicia Castro Eddy Wegman Robin Budy 01 ExplorationHow much human element we’d like to include in the high fidelity digital world? What other aspects we’d like to convey? Connection? Expression? <img width="4000" height="3889" width_o="4000" height_o="3889" data-src="https://freight.cargo.site/t/original/i/b434babd052f4e4a6caf999466b79a691a334b54b375afeff58f49811a562826/YUMA_System_Sketch_SG.png" data-mid="206171535" border="0" src="https://freight.cargo.site/w/1000/i/b434babd052f4e4a6caf999466b79a691a334b54b375afeff58f49811a562826/YUMA_System_Sketch_SG.png" /> 02 LogoThe fluid shape in the icon represents Yuma’s humanistic approach to transformation. The logotype is inspired by the word ‘human’ and responds to the curvy mark. <img width="2500" height="1459" width_o="2500" height_o="1459" data-src="https://freight.cargo.site/t/original/i/739a4658dbdca80fddd423f78e32aa9da373ff2e89eab454fa49f8fa260246e0/Yuma_logo_Black-on-Offwhite.png" data-mid="206172339" border="0" src="https://freight.cargo.site/w/1000/i/739a4658dbdca80fddd423f78e32aa9da373ff2e89eab454fa49f8fa260246e0/Yuma_logo_Black-on-Offwhite.png" /><img width="3810" height="1737" width_o="3810" height_o="1737" data-src="https://freight.cargo.site/t/original/i/94cde4788124e6320db159b3ac7a21515c420a429269e187805363cb63d18fe3/Yuma_Logo_Crop.png" data-mid="206173163" border="0" src="https://freight.cargo.site/w/1000/i/94cde4788124e6320db159b3ac7a21515c420a429269e187805363cb63d18fe3/Yuma_Logo_Crop.png" /> 03 TypographyWe chose Bogue Slab Thin for headlines. Designed by Melvastype, featuring many fine details, the soft forms gives it a friendly and approachable character with a hint of humanistic feeling. It’s the quiet confidence Yuma presents. Our secondary typeface is Inter. It is used across all body copy when we need to be clearer and digestible versus expressive. <img width="3300" height="1869" width_o="3300" height_o="1869" data-src="https://freight.cargo.site/t/original/i/5b246d64c6849812e75d0287080266fce58aa2b3c054e0decb41616d8a0584b3/YUMA_Transformation_Posters_v6_230609-copy.jpg" data-mid="206176045" border="0" src="https://freight.cargo.site/w/1000/i/5b246d64c6849812e75d0287080266fce58aa2b3c054e0decb41616d8a0584b3/YUMA_Transformation_Posters_v6_230609-copy.jpg" /><img width="1654" height="1967" width_o="1654" height_o="1967" data-src="https://freight.cargo.site/t/original/i/dd15a641db791bedc4292ac9537bfa6050a975e35112d66f4a3586618b1a4d0a/Yuma_Typography_Guide.jpg" data-mid="206176019" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/dd15a641db791bedc4292ac9537bfa6050a975e35112d66f4a3586618b1a4d0a/Yuma_Typography_Guide.jpg" />. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20113b0fdb07670393706b74bf19765da6017f1f2986c862eb9074f34cb65a77/Yuma_Website_Mockup.jpg" data-mid="206176093" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/20113b0fdb07670393706b74bf19765da6017f1f2986c862eb9074f34cb65a77/Yuma_Website_Mockup.jpg" /> 04 PhotographyThe style is genuine and profound. Drawing upon the raw, instantaneous essence of street photography. It possesses elements akin to photojournalism, seeking to encapsulate moments in their most authentic and human form.&nbsp; Navigating between the micro and macro perspectives, our images seamlessly transitioning between intimate, small-scale scenes and sweeping, abstract overviews. <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/f02ae34c5f2edc48df6a251a0c8b11e1f10617aaada27a154ae9a5c2dd8192e3/stills_53297_luke-stackpoole.jpg" data-mid="206176484" border="0" src="https://freight.cargo.site/w/720/i/f02ae34c5f2edc48df6a251a0c8b11e1f10617aaada27a154ae9a5c2dd8192e3/stills_53297_luke-stackpoole.jpg" /> <img width="5008" height="3336" width_o="5008" height_o="3336" data-src="https://freight.cargo.site/t/original/i/4cb4bb33c0526aaad368e265ff5168b11b3530b6725efc7cb4beb1b42f5957e6/Stocksy_txpe12412f4TPn300_OriginalDelivery_1348846.jpg" data-mid="206176485" border="0" src="https://freight.cargo.site/w/1000/i/4cb4bb33c0526aaad368e265ff5168b11b3530b6725efc7cb4beb1b42f5957e6/Stocksy_txpe12412f4TPn300_OriginalDelivery_1348846.jpg" /> <img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/99bb5a062b56895f43aa95ec1ca73abc83bc89f5402e5bfd669e847f992ec7b5/Stocksy_txpe12412f4TPn300_OriginalDelivery_5454786.jpg" data-mid="206176487" border="0" src="https://freight.cargo.site/w/1000/i/99bb5a062b56895f43aa95ec1ca73abc83bc89f5402e5bfd669e847f992ec7b5/Stocksy_txpe12412f4TPn300_OriginalDelivery_5454786.jpg" /> <img width="5252" height="3076" width_o="5252" height_o="3076" data-src="https://freight.cargo.site/t/original/i/48274c23a7a70a1deb897ec8e48b9a7f2748d92b5d11a6ab6630257f2265fa0c/Stocksy_txpe12412f4TPn300_OriginalDelivery_3855060.jpg" data-mid="206176486" border="0" src="https://freight.cargo.site/w/1000/i/48274c23a7a70a1deb897ec8e48b9a7f2748d92b5d11a6ab6630257f2265fa0c/Stocksy_txpe12412f4TPn300_OriginalDelivery_3855060.jpg" /> &nbsp; 05 Touchpoints Website here <img width="2654" height="4004" width_o="2654" height_o="4004" data-src="https://freight.cargo.site/t/original/i/6164814a9a9864669cdd0e657e9c91b74efb11b1a46cdc8809bb6eeff1dea235/YUMA_Totebag.jpg" data-mid="206177478" border="0" src="https://freight.cargo.site/w/1000/i/6164814a9a9864669cdd0e657e9c91b74efb11b1a46cdc8809bb6eeff1dea235/YUMA_Totebag.jpg" /> <img width="3584" height="2100" width_o="3584" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7036fd1ea10620864cebdaa7b8b503f1766294aec96ba28a714da85eedc45eab/yuma_website_mockup.png" data-mid="206176852" border="0" src="https://freight.cargo.site/w/1000/i/7036fd1ea10620864cebdaa7b8b503f1766294aec96ba28a714da85eedc45eab/yuma_website_mockup.png" /> <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/8721f014eab92798b7ba94b0f73b3cd2097dda1b0fd1b025fef9b8a317ddb5c0/Yuma_feest_Floor_Lieskamp_175_van_241-4471b17d.jpg" data-mid="206178741" border="0" src="https://freight.cargo.site/w/768/i/8721f014eab92798b7ba94b0f73b3cd2097dda1b0fd1b025fef9b8a317ddb5c0/Yuma_feest_Floor_Lieskamp_175_van_241-4471b17d.jpg" /> <img width="3990" height="3150" width_o="3990" height_o="3150" data-src="https://freight.cargo.site/t/original/i/ba834baf19f3451a983da40d63adf3cc8128f536a1b8f7892df292b9eec6a8df/YUMA_BC_1.jpg" data-mid="206177347" border="0" src="https://freight.cargo.site/w/1000/i/ba834baf19f3451a983da40d63adf3cc8128f536a1b8f7892df292b9eec6a8df/YUMA_BC_1.jpg" /> <img width="3587" height="5380" width_o="3587" height_o="5380" data-src="https://freight.cargo.site/t/original/i/9f982662250f02104c03f661f8aad2b7b2c133ca046801a7700947659aed3e7e/Yuma_Poster_01.jpg" data-mid="206178704" border="0" src="https://freight.cargo.site/w/1000/i/9f982662250f02104c03f661f8aad2b7b2c133ca046801a7700947659aed3e7e/Yuma_Poster_01.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8605112d4a1204db6359ef32063023cf8d7a56f3182b412da225f79bf28c8ce8/Yuma_T-SHIRT_mockup_front.png" data-mid="206176846" border="0" src="https://freight.cargo.site/w/1000/i/8605112d4a1204db6359ef32063023cf8d7a56f3182b412da225f79bf28c8ce8/Yuma_T-SHIRT_mockup_front.png" /> More ︎︎︎ https://sheilagraphy.co/Wahu-Turn-Waste-Into-Money Sat, 22 Apr 2023 19:49:48 +0000 SHEILA GUO https://sheilagraphy.co/Wahu-Turn-Waste-Into-Money TURN WASTE INTO MONEYWAHU | Rebranding &nbsp; “Clean Ocean Collective” decided to change their name because the business is no longer centered on cleaning ocean, but improving the waste management system in Southeast Asia. So they changed to WAHU from waste hubs. We helped them with creating a new identity to kick start a new identity system. My Role Brand Design Creative TeamEddy Wegman Erwin van Ekeren Giovanni Linzas Merit Internalitional Design Award 2024 01 Past Brand Style <img width="2982" height="1802" width_o="2982" height_o="1802" data-src="https://freight.cargo.site/t/original/i/e13d1afe6844a4c15dbbf8edece44ce484a51f7c0d297a6ff4ab6ca55078d950/Screenshot-2023-04-22-at-22.07.25.png" data-mid="176286046" border="0" src="https://freight.cargo.site/w/1000/i/e13d1afe6844a4c15dbbf8edece44ce484a51f7c0d297a6ff4ab6ca55078d950/Screenshot-2023-04-22-at-22.07.25.png" /> 02 New LogoWe experimented with different approaches including connection, recycling, empowerment, exchanging and etc. The final direction WAHU chose is intented to emphasize community and encourage behavioral change. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd4eef6b5fe9207c5ab62848bd753b61336a2f95b5552bac665489f80340a205/WAHU_Logo_Sketch_SG.jpeg" data-mid="176411348" border="0" src="https://freight.cargo.site/w/1000/i/fd4eef6b5fe9207c5ab62848bd753b61336a2f95b5552bac665489f80340a205/WAHU_Logo_Sketch_SG.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3611735224f883b79a7e5f2957253a444ca44a021c51503cd50b00fc8d2da4ab/WAHU_Logo_Sketch_SG_3.jpeg" data-mid="176415665" border="0" src="https://freight.cargo.site/w/1000/i/3611735224f883b79a7e5f2957253a444ca44a021c51503cd50b00fc8d2da4ab/WAHU_Logo_Sketch_SG_3.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ace49ad5c707c7269445112365c2598a68bffc2416353de010fe386d2b8a9dc/WAHU_Logo_Sketch_SG_2.jpeg" data-mid="176415664" border="0" src="https://freight.cargo.site/w/1000/i/1ace49ad5c707c7269445112365c2598a68bffc2416353de010fe386d2b8a9dc/WAHU_Logo_Sketch_SG_2.jpeg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b7828f2d6f2db5aa22d6f0e9956bc2bcb9087f7cf31643be1c6331c536263c44/WAHU_Logo_Guide_Clearspace.png" data-mid="176417291" border="0" src="https://freight.cargo.site/w/1000/i/b7828f2d6f2db5aa22d6f0e9956bc2bcb9087f7cf31643be1c6331c536263c44/WAHU_Logo_Guide_Clearspace.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b35b0d5452383878bbed3919dbd0ff12850d98f41b647b3ed13ca8235bcd9afa/WAHU_Logo_Full_App.png" data-mid="176416524" border="0" src="https://freight.cargo.site/w/1000/i/b35b0d5452383878bbed3919dbd0ff12850d98f41b647b3ed13ca8235bcd9afa/WAHU_Logo_Full_App.png" /> 03 Color paletteWe’d like to keep the energy of their previous palette and increase contrast for a wider usage. The palette shall be harmonious with the surroundings with a touch of energy to empower behavioural change. <img width="2048" height="814" width_o="2048" height_o="814" data-src="https://freight.cargo.site/t/original/i/97a3c7f9cb7eb91712757057a935821902bb31ff52a74075363acd17470cf636/Wahu_Color_Palette.png" data-mid="176442554" border="0" src="https://freight.cargo.site/w/1000/i/97a3c7f9cb7eb91712757057a935821902bb31ff52a74075363acd17470cf636/Wahu_Color_Palette.png" /><img width="3580" height="974" width_o="3580" height_o="974" data-src="https://freight.cargo.site/t/original/i/f531e901bf9f9ec9e09f6e01869e2f66d1289c73fb6a733567e1ce8284abd3ac/Screenshot-2023-04-24-at-16.34.34.png" data-mid="176452117" border="0" src="https://freight.cargo.site/w/1000/i/f531e901bf9f9ec9e09f6e01869e2f66d1289c73fb6a733567e1ce8284abd3ac/Screenshot-2023-04-24-at-16.34.34.png" /> 04 Photographic iconAdjusting plastic elements to the new system <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4cd6a3793979bd31d645e4041622f22f39cb4701f14d07f7b6446e6731a92975/WAHU_Plastic_Element.png" data-mid="176461911" border="0" src="https://freight.cargo.site/w/1000/i/4cd6a3793979bd31d645e4041622f22f39cb4701f14d07f7b6446e6731a92975/WAHU_Plastic_Element.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c2fd6f56c148ac3ad88c9134a7bbf7f2244d1620d386bd4a3005e3cd6465640c/WAHU_ColorElement_Layout-.png" data-mid="176459784" border="0" src="https://freight.cargo.site/w/1000/i/c2fd6f56c148ac3ad88c9134a7bbf7f2244d1620d386bd4a3005e3cd6465640c/WAHU_ColorElement_Layout-.png" /> <img width="1024" height="706" width_o="1024" height_o="706" data-src="https://freight.cargo.site/t/original/i/89f3c8b4433c730c66272b5f7ff44fa6d0f9456b9724b8e35bc7ce058b709fbd/IMG_20230609_42406.jpg" data-mid="201098391" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/89f3c8b4433c730c66272b5f7ff44fa6d0f9456b9724b8e35bc7ce058b709fbd/IMG_20230609_42406.jpg" />&nbsp; &nbsp;<img width="1156" height="521" width_o="1156" height_o="521" data-src="https://freight.cargo.site/t/original/i/bc823fb609f9d4eb91afd88a02e1988a685ea3630ceab5e207489a7ed1956c5f/1699355842976.jpg" data-mid="201098514" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/bc823fb609f9d4eb91afd88a02e1988a685ea3630ceab5e207489a7ed1956c5f/1699355842976.jpg" /> 05 Landing pagewa-hu.com <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/f1798064aa06f188b4d2706cc674210aa1344b38ac1ef90f18fef3c69ba126a8/WAHU_Landing-Page_Still_Mockup.jpg" data-mid="176455525" border="0" src="https://freight.cargo.site/w/1000/i/f1798064aa06f188b4d2706cc674210aa1344b38ac1ef90f18fef3c69ba126a8/WAHU_Landing-Page_Still_Mockup.jpg" /> More ︎︎︎