Designing contexts where brands become culture.
︎
with my role as an
Brand Experience Designer
Translating brand DNA into sensorial experiences that bring communities together.
Identity Design
Brand Experience
Currently
Dentsu Creative
Previously
Philips, UXUS, Total Design, McCann New York, Publicis North America, Wolff Olins, ofo and VICE Media.
Clients
AMUC, KLM, ING, Lime, Rabobank, TEDx, TÜV Nord Group, Verizon, Wahu, WeWork, Wikipedia, Yuma
Past collaborations on projects in cultural fields like food, fashion, performance art, human rights and etc.
Clients
Airbnb, Client Magazine, Gemeente Amsterdam, Lula Japan, Neo Amsterdammer, Preview Events
What draws me to brands is the delicate balance they hold, like speculative characters in a larger story, between the intimate emotions they awaken in individuals and the wider ripples they create across culture and society.
My approach to identity and experience design starts with strategic insight, moves through memory and expressions, then unfolds into systems and interactions that live beyond a single moment.
By collaborating closely with brands and exploring multiple combinations of scenarios, I gain deeper insight into human behavior — how people feel, choose, remember, and connect. ︎
My approach to identity and experience design starts with strategic insight, moves through memory and expressions, then unfolds into systems and interactions that live beyond a single moment.
By collaborating closely with brands and exploring multiple combinations of scenarios, I gain deeper insight into human behavior — how people feel, choose, remember, and connect. ︎
︎
with my role as a
Cultural Producer
Facilitating dialogues where cultures and futures are imagined, felt, and discussed.
Content Curation
Event Production
Currently
Co-Host @Breakfast Club Amsterdam ’24 - Now
Art Director @Futures & Sustainability ’25 - Now
Previously
Co-Founder
@Shhh ’24-’25
(A design and business community in Amsterdam)
Photographer
@Future Days ’26 Copenhagen
Art Director
@ADCOLOR ’19-’21
@First Round Conference ’18-’22
@IxDA Conference ’23
@AIGA New York ’19-’20
@TypeThursday San Francisco ’19
Beyond nature, I draw inspiration from all walks of life. With the gift of a multicultural background, I believe in the power of collaboration and diverse thinking. After contributing to and attending numerous events, I co-founded Shhh - a creative community that aims to bridge design with business and initiates meaningful dialogues.
From 2024, I host a monthly conversations at a local cafe to discuss all things culture.
At Futures & Sustainability, I make future thinking tangible and work on how conversations about the future are experienced.
From 2024, I host a monthly conversations at a local cafe to discuss all things culture.
At Futures & Sustainability, I make future thinking tangible and work on how conversations about the future are experienced.
Website Carbon Calculator ︎︎︎
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93% of web pages tested.
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93% of web pages tested.
About 0.07g of CO2 is produced every time someone visits this web page.