As a designer and art director,
I research, collaborate, and develop concepts for...

What I love about brands is the nuanced balance they strike—like speculative characters in a grand story—between the intimate emotions they stir in individuals and the far-reaching ripple effects they create within society and humanity.

My approach to identity design begins with strategic insights, progresses to evoking visual memories, and culminates in system building.

Sensory experiences are among the most significant factors influencing my own behavioral changes. As with others, I’m fascinated by how different mediums evoke complex emotions.

Collaborating with brands to explore various combinations provides me with deeper insights into human behaviors.

Beyond nature, I draw inspiration from all walks of life. With the gift of a multicultural background, I believe in the power of collaboration and diverse thinking. After contributing to and attending numerous events, I co-founded Shhh - a creative community that aims to bridge design with business and initiates meaningful dialogues.

^Currently  
Philips, Experience Design

^Previously  
Designing at UXUS, Total Design, McCann New York, Publicis North America, Wolff Olins, ofo and VICE Media.

^Clients
AMUC, ING, Lime, Midori, TÜV Nord Group, Verizon, Wahu, WeWork, Wikipedia, Yuma

I’m making a moodboard every week about senses.

I collaborate on projects in cultural fields like food, fashion, performance art, human rights and etc. 

^Clients
Airbnb, Client Magazine, Gemeente Amsterdam, Lula Japan, Neo Amsterdammer, Preview Events

^Currently
Co-Founder @Shhh
(A new creative community in Amsterdam)

^Previously
Art Director @ADCOLOR (2019-2021)
Co-Founder @AliensinAd
 
@First Round Conference 2018, 2022
@IxDA Conference 2023
@AIGA New York (2019-2020)
@TypeThursday San Francisco 2019

Here’s my email and linkedin. If you are interested in having a chat, connect with me and let’s go.