As a designer and art director,
I research, collaborate, and develop concepts for...

What I love about brands is the nuanced balance between the intimate feelings they evoke and the ripple effects they create within society and humanity. My approach to identity design begins with strategic insights, progresses to evoking visual memories, and culminates in system building.

Sensory experience is one of the biggest factors influencing my own behavioral changes. As it happens with others, I’m fascinated by how different mediums evoke complex emotions and the power of their combinations.

Beyond nature, I draw inspiration from all walks of life. With the gift of a multicultural background, I believe in the power of collaboration and diverse thinking. After contributing to and attending numerous events, I co-founded Shhh. Join us for the next conversation.

^Currently  
Philips, Experience Design

^Previously  
Designing at Total Design, McCann New York, Publicis North America, Wolff Olins, ofo and VICE Media.

^Clients
AMUC, ING, Lime, Midori, TÜV Nord Group, Verizon, Wahu, WeWork, Wikipedia, Yuma

I’m making a moodboard every week about senses.

I collaborate on projects in cultural fields like food, fashion, performance art, human rights and etc. 

^Clients
Airbnb, Client Magazine, Gemeente Amsterdam, Lula Japan, Neo Amsterdammer, Preview Events

^Currently
Co-Founder @Shhh
(A new creative community in Amsterdam)

^Previously
Art Director @ADCOLOR (2019-2021)
Co-Founder @AliensinAd
 
@First Round Conference 2018, 2022
@IxDA Conference 2023
@AIGA New York (2019-2020)
@TypeThursday San Francisco 2019

Here’s my email and linkedin. If you are interested in having a chat, connect with me and let’s go.