As a designer and art director,
I research, collaborate, and develop concepts for...

What I love about brands is the nuance between the intimate feelings they evoke and the ripple effects they create within society and humanity. My approach to identity design starts with strategic insights, moves to evoke visual memories, and involves system building.

Sensory experience is one of biggest factors to my own behavioural change. While it happens to others, I’m fascinating about how different mediums evoke complicated emotions and the power of combinations. 

Besides nature, I’m inspired by all walks of life. Gifted by a multi-cultural background, I believe in the strength of collaboration and diverse thinking. After helping and attending numerous events, I co-founded Shhh. Join us for the next conversation.

^Currently  
Looking for new opportunities

^Previously  
Designing at Total Design, McCann New York, Publicis North America, Wolff Olins, ofo and VICE Media.

^Clients
AMUC, ING, Lime, Midori, TÜV Nord Group, Verizon, Wahu, WeWork, Wikipedia, Yuma

I’m making a moodboard every week about senses.

I collaborate on projects in cultural fields like food, fashion, performance art, human rights and etc. 

^Clients
Airbnb, Client Magazine, Gemeente Amsterdam, Lula Japan, Neo Amsterdammer, Preview Events

^Currently
Co-Founder @Shhh
(A new creative community in Amsterdam)

^Previously
Art Director @ADCOLOR (2019-2021)
Co-Founder @AliensinAd
 
@First Round Conference 2018, 2022
@IxDA Conference 2023
@AIGA New York (2019-2020)
@TypeThursday San Francisco 2019

Here’s my email and linkedin. If you are interested in having a chat, connect with me and let’s go.