UNLOCK LIFE
Lime | Rebranding
After changing their brand name from “Lime Bike” to “Lime”, Lime is looking for a brand revamp that excites grassroots people to explore their communities and cities freely.
Working with the strategy and design teams at Wolff Olins, we helped Lime define their promises, identified topics they would like to be involved and content they are going to bring to their users.
Working with the strategy and design teams at Wolff Olins, we helped Lime define their promises, identified topics they would like to be involved and content they are going to bring to their users.
01
Past Brand Style
02
New Logo
Keep the legacy of Lime’s logo mark (both a wheel and a fruit) and transform the logo type with the essence of mobility
03
04
Branded Content
Collaborating with production company Anonymous, Lime launched its new brand with fresh photography and film depicting everyday city life.
05
Lime Green
Inspired from their previous branding and bike lanes around cities, Lime is owning the bright green for communicating their contribution to sustainable micro-mobility.
Image source: NACTO, li.me
