5G NATIONWIDE
Verizon | Campaign
Available in 1,800+ cities, Verizon’s maximizing their customers’ 5G experiences around the nation. This campaign was launched at the same time when Verizon announced their partnership with Apple (iPhone 12) in 2020, which shows its full portfolio of current spectrum resources to serve a broader range of customers.
My Role
Graphic Design
Art Direction
Design Team
Camilla Kristiansen
Emely Perez
Joan Heo
Production
CHRLX
Photography
John Clang
Graphic Design
Art Direction
Design Team
Camilla Kristiansen
Emely Perez
Joan Heo
Production
CHRLX
Photography
John Clang
01
Art Direction
The arrival of Verizon’s 5G is like the light at dawn. While shooting around the country, we are trying to capture the morning light in different US cities when people’re starting their days.
The top one is an example of one of our photo shooting - From google map to the final image.
Left to right, Top to bottom: New York, Philadelphia, Chicago, Miami, Los Angeles, San Francisco
02
Media and Content Direction
We strategically distribute messages to make sure audience get as more information as possible but also engage with the visual experience.
03
THE BIG5GEST UPGRADE
A continued campaign launched after the Nationwide. We developed the key visuals and collaborated with CHRLX on animations.