AIRSPACE READY
Verizon | Campaign
Verizon's most reliable network connects everything from the ground to space. We took over the L'Enfant Plaza Station in Washington DC, next to the FAA (Federal Aviation Administration) building, with 120+ units. Over 1,000,000 commuters took a visual journey through the airspace.
My Role
Experience Design
Graphic Design
Motion Direction
Team
Camilla Kristiansen
Graham Clifford
Emely Perez
Joan Heo
Animation
CHRLX
Experience Design
Graphic Design
Motion Direction
Team
Camilla Kristiansen
Graham Clifford
Emely Perez
Joan Heo
Animation
CHRLX
01
Process
Due to COVID, we couldn’t visit the station in person. So we decided to navigate through on Google Map’s street view and see the relationships between each units. By dividing the station into zones, it’s easier to craft a brand story for every commuter.
Since it was unsafe to launch a photo shoot anywhere in the country during COVID, we repurposed stock images while adhering to the brand style for Verizon Business.
02
System
Every one of the 120+ units will serve a purpose, such as explaining why Verizon is an excellent partner for future aviation or reinforcing branding.
03
Campaign
We've given careful consideration to the placement of each unit ranging from static to motion graphics, taking into account walking direction, entrances and exits, and areas where commuters're more likely to be waiting than walking.
