TURN WASTE
INTO MONEY
WAHU | Rebranding
“Clean Ocean Collective” decided to change their name because the business is no longer centered on cleaning ocean, but improving the waste management system in Southeast Asia. So they changed to WAHU from waste hubs.
We helped them with creating a new identity to kick start a new identity system.
We helped them with creating a new identity to kick start a new identity system.
My Role
Brand Design
Creative Team
Eddy Wegman
Erwin van Ekeren
Giovanni Linzas
Merit
Internalitional Design Award 2024
Brand Design
Creative Team
Eddy Wegman
Erwin van Ekeren
Giovanni Linzas
Merit
Internalitional Design Award 2024
01
Past Brand Style
02
New Logo
We experimented with different approaches including connection, recycling, empowerment, exchanging and etc. The final direction WAHU chose is intented to emphasize community and encourage behavioral change.
03
Color palette
We’d like to keep the energy of their previous palette and increase contrast for a wider usage. The palette shall be harmonious with the surroundings with a touch of energy to empower behavioural change.
04
Photographic icon
Adjusting plastic elements to the new system
05
