C&C Plaza

Crowne Plaza has been the ideal hotel for business travelers for over 30 years, so how do they connect with the next generation of business travelers?

C&C Plaza is a shared workspace located in the Crowne Plaza Hotel where next-generation business professionals can create and connect worldwide while enjoying the amenities of a world-class hotel. The collaborative community fulfills their business needs and elevates their travel experience.


Client
Crowne Plaza Hotel

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Challenge
Transform the next generation's business traveling experience
Role
Art Director
UI Designer
Collaborated with Camila Silva

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Date
Spring 2017

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Recognition
Spring Show - Bronze

Strategy


Identity
/ Logo
Youthful, high-efficiency, friendly, flexible




Identity
/ Palette
Identity
/ Typeface 

Branding




Mobile App
/ UI Design






Case Study Reel