BRIDGING AMS
Wikipedia | Experiential campaign
Wikipedia and the knowledge it provides help
us in our daily lives. We were commissioned by
the Wikimedia Foundation to create a physical experience with digital components that materialises some aspects of Wikipedia, its community, and its socio-technical context.
us in our daily lives. We were commissioned by
the Wikimedia Foundation to create a physical experience with digital components that materialises some aspects of Wikipedia, its community, and its socio-technical context.
My Role
Experience Design
Creative Direction
Project Management
Team
Benjamin Priego Walter
Milena Schwill
Flavio Valcarce Chavez
Experience Design
Creative Direction
Project Management
Team
Benjamin Priego Walter
Milena Schwill
Flavio Valcarce Chavez
01
Research
With library research, interviews with several members of the Wikimedia-Community, and a workshop session with creatives from all over the world, our design framework emphasises a user-centered, holistic approach.
We held a workshop for beginners to learn how to edit Wikipedia pages. In an hour, each of the ten participants edited an article in a different language.
02
Insight
We compiled research and activity findings. Here are insights for Wikipedia and this project, organised by importance level.
03
Campaign
We filtered our ideas through the lens of interactivity, feasibility, and expandability after rounds of ideation and discussion with clients.
Finally, we decided to create a game in which participants contribute photos while exploring their cities. An integrated campaign drives the entire experience.
04
The Game
The game will begin with instructions and campaign information. Participants will be asked to consent to the use of their location. They will collect the puzzle via AR and upload the photo to Wikipedia after following the map that allows them to see the bridges that lack pictures.
05
Promotion
By seeing posters around town and posts on social media, people are aware of this activation. They can easily enter the game by scanning the QR code.
After the first day, multiple interactive screens will display the progress to show the effort from the city.
06
Global Movement
Following Amsterdam, people from all over the world could play the game and document the beauty of their cities. Wikipedia is gradually evolving into an online community with contributors from all over the world.
