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MAKE IT YOUR LOUVRE ︎ Louvre Museum



As one of the most prestigious museums in the world, Louvre Museum intends to continue attracting young(half of their visitors are under 30 years old) and international visitors(75%). “Make it your Louvre” allows visitors to customize their experience during the entire journey - from preparing the trip to leaving the museum.

Before launching the campaign, here’s also a proposal for rebranding, which transforms its appearance by embracing a more modern and sophiscated aestherics.
MY ROLE
Concept Development
Brand Design
RECOGNITION
ADDY Awards -
Gold Integrated
Branding Campaign





Part I:
Rebranding

Current Branding Style

www.louvre.fr/en
New
Identity
/ Logo


When the pyramid flips, it’s welcoming.

Inspired the iconic architecture, the logo mark “V”reflects the contrast between sharp and curvy, glass and stone, steel and water, and most importantly, the modern touch around an ancient masterpiece. 

The serif typeface speaks to the sophiscated art collection with an academic focus that Louvre’s proud of.
Inspired from the iconic Louvre pyramid, the new logo embraces Louvre's academic tradition with modern aesthetics.







Identity
/ Palette

Colors are carefully selected from a series of famous paintings inside the museum. 

The primary palette represents the grand space and golden time. The secondary palette adds a brush of youth and lightness to complement.
Identity
/ Collaterals
& Applications
    


Brand Book







Take a look of the whole book





Part II:
Make It Your Louvre Campaign

Campaign
/ App UI Design

By downloading the app, users can plan their next trip to the Louvre by choosing their interests.



Campaign
/ Pop-up Event

Users can create an original postcard which is auto-generated using their portrait and artistic interests. It also includes a promotion from the museum.


 

Campaign
/ Interactive Planner

While waiting for transportation, anyone can plan their next trip to the Louvre by playing with interactive maps installed at bus and train stops in major cities around the world.

Touch and drag art you’re interested in onto the pyramid and you will receive a text or a QR code with the details for your next visit to the Louvre!
 







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GROCERY FROM THE FUTURE