MAKE IT YOUR LOUVRE ︎ Louvre Museum
As one of the most prestigious museums in the world, Louvre Museum intends to continue attracting young(half of their visitors are under 30 years old) and international visitors(75%). “Make it your Louvre” allows visitors to customize their experience during the entire journey - from preparing the trip to leaving the museum.
Before launching the campaign, here’s also a proposal for rebranding, which transforms its appearance by embracing a more modern and sophiscated aestherics.
Before launching the campaign, here’s also a proposal for rebranding, which transforms its appearance by embracing a more modern and sophiscated aestherics.
MY ROLE
Concept Development
Brand Design
Concept Development
Brand Design
RECOGNITION
ADDY Awards -
Gold Integrated
Branding Campaign
ADDY Awards -
Gold Integrated
Branding Campaign
Part I:
Rebranding
Rebranding
New
Identity
/ Logo
When the pyramid flips, it’s welcoming.
Inspired the iconic architecture, the logo mark “V”reflects the contrast between sharp and curvy, glass and stone, steel and water, and most importantly, the modern touch around an ancient masterpiece.
The serif typeface speaks to the sophiscated art collection with an academic focus that Louvre’s proud of.
Inspired from the iconic Louvre pyramid, the new logo embraces Louvre's academic tradition with modern aesthetics.
Identity
/ Logo
When the pyramid flips, it’s welcoming.
Inspired the iconic architecture, the logo mark “V”reflects the contrast between sharp and curvy, glass and stone, steel and water, and most importantly, the modern touch around an ancient masterpiece.
The serif typeface speaks to the sophiscated art collection with an academic focus that Louvre’s proud of.
Inspired from the iconic Louvre pyramid, the new logo embraces Louvre's academic tradition with modern aesthetics.
Identity
/ Palette
Colors are carefully selected from a series of famous paintings inside the museum.
The primary palette represents the grand space and golden time. The secondary palette adds a brush of youth and lightness to complement.
/ Palette
Colors are carefully selected from a series of famous paintings inside the museum.
The primary palette represents the grand space and golden time. The secondary palette adds a brush of youth and lightness to complement.
Identity
/ Collaterals
& Applications
/ Collaterals
& Applications
Brand Book
Take a look of the whole book
Part II:
Make It Your Louvre Campaign
Campaign
/ App UI Design
/ App UI Design
| By downloading the app, users can plan their next trip to the Louvre by choosing their interests. |
Campaign
/ Pop-up Event
Users can create an original postcard which is auto-generated using their portrait and artistic interests. It also includes a promotion from the museum.
/ Pop-up Event
Users can create an original postcard which is auto-generated using their portrait and artistic interests. It also includes a promotion from the museum.
Campaign
/ Interactive Planner
While waiting for transportation, anyone can plan their next trip to the Louvre by playing with interactive maps installed at bus and train stops in major cities around the world.
Touch and drag art you’re interested in onto the pyramid and you will receive a text or a QR code with the details for your next visit to the Louvre!
/ Interactive Planner
While waiting for transportation, anyone can plan their next trip to the Louvre by playing with interactive maps installed at bus and train stops in major cities around the world.
Touch and drag art you’re interested in onto the pyramid and you will receive a text or a QR code with the details for your next visit to the Louvre!
