AIRSPACE READY


Verizon  ︎ Campaign   2020




Verizon's most reliable network connects everything from the ground to space. We took over the L'Enfant Plaza Station in Washington DC, next to the FAA (Federal Aviation Administration) building, with 120+ units. Over 1,000,000 commuters took a visual journey through the airspace.
My Role
Experience Design
Graphic Design
Motion Direction


Design Team
Camilla Kristiansen
Graham Clifford
Emely Perez
Joan Heo

Animation
CHRLX





01

Process


Due to COVID, we couldn’t visit the station in person. So we decided to navigate through on Google Map’s street view and see the relationships between each units. By dividing the station into zones, it’s easier to craft a brand story for every commuter. 






Since it was unsafe to launch a photo shoot anywhere in the country during COVID, we repurposed stock images while adhering to the brand style for Verizon Business.






02

System


Every one of the 120+ units will serve a purpose, such as explaining why Verizon is an excellent partner for future aviation or reinforcing branding.









03

Campaign


We've given careful consideration to the placement of each unit ranging from static to motion graphics, taking into account walking direction, entrances and exits, and areas where commuters're more likely to be waiting than walking.






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UNLOCK LIFE


Lime  ︎ Rebranding  2019




After changing their brand name from “Lime Bike” to “Lime”, Lime is looking for a brand revamp that excites grassroots people to explore their communities and cities freely.

Working with the strategy and design teams at Wolff Olins, we helped Lime define their promises, identified topics they would like to be involved and content they are going to bring to their users.

My Role
Graphic Design

Design Team
Forest Young
Taylor Simpson

Production
Anonymous Content



01

Past Brand Style






02

New Logo


Keep the legacy of Lime’s logo mark (both a wheel and a fruit) and transform the logo type with the essence of mobility








03

Digital Touchpoints



As we are talking to ordinary people and intenting to give out as much creative freedom as possible, the design strategy is implementing open sources rather than customizing every element in the brand identity.

Typeface - Poppins and Plex









04

Branded Content



Collaborating with production company Anonymous, Lime launched its new brand with fresh photography and film depicting everyday city life.




 



05

Lime Green


Inspired from their previous branding and bike lanes around cities, Lime is owning the bright green for communicating their contribution to sustainable micro-mobility.

Image source: NACTO, li.me









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I create a moodboard every week
















 
 




Turn Waste Into Money


WAHU  ︎ Rebranding  2023




“Clean Ocean Collective” decided to change their name because the business is no longer centered on cleaning ocean, but improving the waste management system in Southeast Asia. So they changed to WAHU from waste hubs.

We helped them with creating a new logo and palette to kick start a new identity system.
My Role
Brand Design

Creative Team
Eddy Wegman
Erwin van Ekeren
Giovanni Linzas




01

Past Brand Style






02

New Logo


We experimented with different approaches including connection, recycling, empowerment, exchanging and etc. The final direction WAHU chose is intented to emphasize community and encourage behavioral change.








03

Color palette


We’d like to keep the energy of their previous palette and increase contrast for a wider usage. The palette shall be
harmonious with the surroundings with a touch of energy to empower behavioural change.








04

Photographic icon



Adjusting plastic elements to the new system







05

Landing page



wa-hu.com









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BRIDGING AMS


Wikipedia  ︎ Experiential campaign  2021




Wikipedia and the knowledge it provides help
us in our daily lives. We were commissioned by
the Wikimedia Foundation to create a physical experience with digital components that materialises some aspects of Wikipedia, its community, and its socio-technical context.

My Role
Experience Design
Creative Direction
Project Management

Team
Benjamin Priego Walter
Milena Schwill
Flavio Valcarce Chavez 




01

Research


With library research, interviews with several members of the Wikimedia-Community, and a workshop session with creatives from all over the world, our design framework emphasises a user-centered, holistic approach.

We held a workshop for beginners to learn how to edit Wikipedia pages. In an hour, each of the ten participants edited an article in a different language.




02

Insight


We compiled research and activity findings. Here are insights for Wikipedia and this project, organised by importance level.






03

Campaign


We filtered our ideas through the lens of interactivity, feasibility, and expandability after rounds of ideation and discussion with clients.

Finally, we decided to create a game in which participants contribute photos while exploring their cities. An integrated campaign drives the entire experience.






04

The Game


The game will begin with instructions and campaign information. Participants will be asked to consent to the use of their location. They will collect the puzzle via AR and upload the photo to Wikipedia after following the map that allows them to see the bridges that lack pictures.




Find the bridge  Collect the AR puzzle  View the collection




05

Promotion


By seeing posters around town and posts on social media, people are aware of this activation. They can easily enter the game by scanning the QR code.

After the first day, multiple interactive screens will display the progress to show the effort from the city.






06

Global Movement


Following Amsterdam, people from all over the world could play the game and document the beauty of their cities. Wikipedia is gradually evolving into an online community with contributors from all over the world.



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